Retail store Westside has gone high-end. It has collaborated with designer Aneeth Arora and his creations will be sold under its premium Indian wear collection called Zuba.
The highpoint of Arora's collection is woven silk and handlooms with handcrafted embroidery, said a statement.
Arora, a textile graduate from National Institute of Design (NID), Ahmedabad and a fashion graduate from National Institute of Fashion Technology (NIFT), retails under the brand Pero.
She was selected from six finalists in the Vogue India Fashion Fund, a global initiative launched by the brand to support emerging fashion designers across 18 countries.
Westside has its presence in more than 46 cities including Ahmedabad, Allahabad, Anand, Aurangabad, Bangalore, Bareilly, Bhopal, Bilaspur, Chandigarh, Chennai, Coimbatore, Dehradun, Delhi-NCR, Goa, Guwahati, Hubli and Hyderabad.