Bipasha Basu says, she feels no wrong in endorsing condoms

Married to Karan Singh Grover, the couple has teamed up with a protection brand to create awareness amongst the people.

Published: Monday,Oct 23, 2017 13:15 PM GMT-06:00

Ami Sheth

Talking to a leading tabloid about the idea the actress said, "The idea is to create awareness on the subject; it's the need of the hour. I am doing no wrong by endorsing condoms. It was going to be shot by one of the most trusted photographers and ad-filmmaker in the business, Prasad Naik. So, I knew it would be aesthetically shot. Also, the thought behind the campaign - 'give her more' appealed to us," added Basu.

While the first commercial is already on air, another one will be shot later this month. Further adding to it, Basu said, "I've provided inputs in the styling of the next ad. We will keep it playful and focus on the love between a couple in the next ad too."

The duo also posted one of the clips from the first ad and captioned it as, "In a country that has the second largest population in the world... we still have taboos on just the words sex and condoms... but not the actual act. Let's talk more... read more and learn more about all the things that can be avoided just by the use of a simple precaution. With condoms you can have planned pregnancies and protected sex... which can curb HIV and STD cases. As a couple we believe in this that's why we have thoughtfully endorsed it. @playgardcondoms @iamksgofficial @prasadnaaik #loveyourself" (Sic).