As a part of promotional activities for a forthcoming movie – 'Billu' organized by Eros International a renowned hairstylist – Jawed Habib today taught the basics of Hairstyling to the movie actors – Irrfan Khan and Lara Dutta in his salon at Andheri, Mumbai.
Jawed Habib a renowned hair stylist with his over 100 salons and academies under brand: JAWED HABIB in India as well as abroad has entered into an agreement with movie 'Billu' for its promotional tie up.
The movie starring Shah Rukh Khan, Irfan Khan, Lara Dutta is produced by Red Chillies Entertainment (Shah Rukh Khan and Gauri Khan) directed by Priyadarshan is slated for all India release on 13th February, 2009. Under the co-promotion agreement Jawed Habib will place 'Billu–Jawed Habib' co - branded banners, posters & standees which are developed by EROS Multimedia and will be placed prominently in over 106 salons of Jawed Habib across country.
As a part of promotion tie up the 'Billu Zone' created at select theatres will have the Jawed Habib trained Stylist to provide the free services such as blow drying and straightening. Also, the discount coupons of Jawed Habibs distributed with the movie ticket will enable people to avail 20% discount on the services at any of the Jawed Habib salons across the country.
"Our Brand 'Jawed Habibs' association with 'Superstar Shah Rukh Khan starred 'Billu' for co-promo of movie release is an apt, as the story of a movie revolves around the life of a barber. We are thrilled about our association with the SRK banner produced movie and believe that this association will create a necessary buzz around the release of the movie and in turn will also strengthen our brand 'Jawed Habib.'