Bidaai and Yeh Rishta share top honors...

For the first time in the history of television, Star Plus' Bidaai and Yeh Rishta share the #1 position. Also, the newly launched shows of Star have been able to entertain viewers with involving content..

Published: Wednesday,Mar 25, 2009 16:31 PM GMT-06:00

Rachana Trivedi

Star Plus' Sapna Babul Ka Bidaai and Yeh Rishta Kya Kehlata Hai, the two very successful shows coming from Rajan Shahi's Directors Kut have created history by sharing the #1 position across all channels with an average TVR of 7.2 each.

As Rajan Shahi puts it, "It is a mind-blowing fact that for the first time in the history of television, two shows share the #1 spot".

He goes on to add, "Not only are Bidaai and Yeh Rishta #1 this week, they also occupy the 'Top Ten' slots of Hindi GEC this week. In other words, it means the top ten shows of television this week are between these two shows".

With this, Star Plus with a 311 GRP holds a distinct 19% leadership over COLORS which is slotted at number 2 position with 262 GRP.

The #1 channel, Star Plus is reaping rewards with its new launches too, as Sabki Laadli Bebo, the Endemol Production is a distinct leader in its slot with a TVR of 4.6, thus defeating Uttaran, Betiyaan and Dance India Dance.

Hats Off Productions' Burey Bhi Hum Baley Bhi Hum has launched with an average of 1.4 TVR while Chehra is going steady with 1.5 TVR. It's weekend fantasy show Shaurya Aur Suhani, produced by Sphere Origin launched with a TVR of 1.3.

And as Keertan Adhyantaya, GM and EVP, Star Plus sums it up, "What gives us immense joy is the fact that we now have a basket of highly differentiated shows. In addition to shows like Bidaai, Yeh Rishta, Kis Des & Raja, we now have shows like Laadli, Bhale Bhi Hum, Shaurya & Chehra. Each of these shows is highly differentiated from each other and from shows on other channels".

Talking about the highly-ranked and newly launched shows, Keertan states, "Bidaai is building up to another peak with story leading towards Alekh's past. Yeh Rishta is entering a very tender phase with the love blooming between Akshara & Naitik. Laadli is a very emotional show and the excellent cast that's been handpicked for this show is making us all proud. We are very bullish about Shaurya aur Suhaani. This is a period show with lots of action, romance and drama. Bhale Bhi Hum is a show which is like a breath of fresh air on Indian television.

As Star Plus sails high in the TVR charts, we wish the channel and the shows all the very best…

Reporter and Author: Srividya Rajesh

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Comments (97)

ghtmakeSonuLIVE @ghtmakeSonuLIVE

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I dont know whats there in YRKKH 2 b on top. It seems it shd b even out of 100. Still people at my home watch it!

15 years ago

indian-girl @indian-girl

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I love Badai-especially Angad and Sara. YRKKH is also very good.

15 years ago

1 Reply

talkativetaurus @talkativetaurus

+ 3 ⋮

very proud of rajan sir!

and let me tell others who think tht these shws r boring n backward tht these shws r the reality of india. if u cant believe tht maybe u dont live i.n india or u have been living rather a luckier life and nt seen the truth behind ur luxuries and so called 2009 living today. and just bcos these shws r somewht traditional tht doesnt mean tht rajan sir doesnt have the ability to make modern shws,, maybe in future he will cum up with something modern but more interesting than K shws which were mostly repeated!

15 years ago

1 Reply

pallavi25 @pallavi25

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Both are very boring, mundane and inane shows, nothing exciting happens in these shows. I tried to watch YRKKH, couldnt sit thru a whole episode. All they talked abt was shadi, shadi and shadi, like a girl has nothing else in her life. Both shows are very backward, I guess they are popular in villages.
Bidaai is a bad copy of Sister of my Heart, a novel by Chitra Bannerjee, and this YRKKH just doesnt make any sense at all. The girl acts so coy its hard to believe this is 2009.

15 years ago

Jenifer @Jenifer.

+ 2 ⋮

Congrats to Rajan Shahi, he has gained alot of success in a minimal amount of time.

The writers on TB have been very generous in providing IF members with exclusive news. I have to admit that TB is always the first to report any new news and I am more than greatful for that but I also have to admit that TB may slightly be focusing on a few shows rather than all of them.

And from the sudden outcry, looks like there are a few others who share the same opinion. My request to those people is to email TB ([email protected]) and send your requests directly to them.

Thanks and once again, congrats to Bidaai and Yeh Rishta.

[email protected]

15 years ago

baby987 @baby987

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i completely agree wid tom n jerry.. ekta has given some of d most wonderful shows to d television indusrtry... she''s jus goin thru rough times but m sure wid her mastermind she''ll bounce back in a big way..

15 years ago

freshface @freshface

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bidaai ooooooooow i loved the show
best show ever.
most romantic couple Bidaai ragvir.

15 years ago

1 Reply

fiza @*Fashion*Dffa*

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i like bidaai.
east or west Bidaai is the best.

15 years ago

1 Reply

Jyotupyari @Jyotupyari

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Exactly. When Bidaai overtaked Kyunki, every article said, yeah, Bidaai is good than Kyunki, but no1 said Bidaai hasn''t reached 20, which kyunki had in its beginning

15 years ago

rania @Rania.r

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its, v funny when bidaii fans says mr rajan gave a revolution to industry.bcz he is presenting same sas bahu saga with some modification.i wonder do people really fell tht they have never seen such aaaaaaa difffffernt storyline ever.if u hav,t seen such saas bahus gaga then wht r u guys doing frn last 10 years

15 years ago