Are you a Fragrance Lover ??

Whatever reserve critics make have shown in their opinions about Karan Johar's recently released We Are Family - there has been a unanimous agreement as far as protagonist Arjun Rampal's flawless performance goes!

And if you're a fan, here's more reason to celebrate!

A bundle of good news, wrapped in whiffs of fragrant air, comes exclusively for all the Arjun Rampal fans! No kidding, the Rock On star now officially launches his very own perfume, yesir! His successful role models in this venture have been the likes of Big B Amitabh, King Khan Shahrukh & Shilpa Shetty Kundra. And now Arjun is all set to launch a whiff bearing his tag, pour femme called Alive very soon.

Alive is being promoted as an evening wear fragrance, custom made for younger, trendier women. The perfume has been designed by a French company and it has come to be known that Arjun was actively involved during its making; in the selection of the fragrance and even met up the company's executives several times in the concern, while he was in Europe.

To ascertain a successful launch, Rampal is also personally shooting for an ad endorsing the perfumem, showing off his die-for physique.

Its a little wait before the shelves can boast of coming "Alive", and then, we say, you must all rush to get hold of one!