Amrit Manthan to have a dedicated promotional video on the web!

Amrit Manthan on Life OK will be soon releasing its promotional video to engage and strike a chord with the audience.

Published: Wednesday,May 09, 2012 15:38 PM GMT-06:00

Medha Parashar

Adaaa Khan and Dimple Jhangiani still from Amrit Manthan

Rajan Shahi is all set to make a unique promotional video for Life OK's Amrit Manthan. This is first time a show has taken the initiative to make a promotional video and broadcast it over the internet.

Amrit Manthan is a story about two sisters' and their love hate relationship. This new idea of shooting a promotional video is to reach out to more audience and forge a connect with them. The video will contain clippings, messages and interviews of the actors.

Indian disapora accounts for a substantial percentage of viewship and this fact is not unknown to the producers

With online portals and channels becoming popular , promoting a video online has become an important promoting tool.

Tellybuzz contacted Rajan Shahi who confirmed the news-"Yes. We are making a promotional video of our show and this is first time that such an initiative has been taken by a TV show. The promotional video will have clippings of our show and also the crux of what the story is about. Teasers will be such that there will be curiosity amongst the audience to watch this show."

The video will be released on the web this weekend.

Reporter: Ranjini Nair
Author: Medha Parashar