Hindi cinestar Amitabh Bachchan will be adding his weight to the newly launched DD Kisan channel, a 24-hour farmer-centric channel, and he is said to be "excited" about promoting the platform.
A source close to the 72-year-old told IANS: "He is personally very excited and enthusiastic about promoting Kisan, but an official announcement about Mr. Bachchan's association will be made formally in the near future."
The actor is also likely to contribute to audio visual content and radio jingles for the DD Kisan channel, which was launched by Prime Minister Narendra Modi on Tuesday.
Big B himself got the farmer tag in 2010 when he bought the land in Muzzaffarnagar village of Kakori, 23 km from Lucknow for Rs.3.03 crore ($482,000). The Uttar Pradesh Seed Corporation then registered the iconic film actor as a farmer-member and provided him with a hybrid seed programme for his land, which got a yield of 200 quintals of wheat thanks to advanced tractors, threshers and other equipment.