Kaun Banega Crorepati has always celebrated the unique diversity of india and its people, their individual views and beliefs, and over the years showcasing this diversity has helped in being 'inclusive'. This inclusivity is what this year's campaign celebrates. The core message of this season's campaign strengthens this proposition with the thought 'Yahan Sirf Paise Nahi, Dil Bhi Jeete Jate Hain'
