Is online trp important

i saw Shaheer's story where he tagged DkP and the prodn house reposted the same

I have never seen Rupali, Sudhansu or Gaurav tagging the PH?

gossip keeps on telling I do not know the accuracy of the figures that are floating around ?

Has BARC lost its sheen then Sitara also shouldn't rely on it.

Reason why he posted is BARC main trp s not upto mark hence.

Online trp based on ott app you watch..it can just count urban viewership and it has nothing to do with tv which is important

Few years ago when one overhyped and overpromoted female oriented show of Sony which never got the required barc ratings topped the online ratings for just one week the entire cast and crew celebrated it by reposting in their stories. I feel it's just some kind of a defense mechanism lol ki our show is not getting good barc ratings but let's announce online that it topped online ratings so that it will get more hyped and trp viewers may feel curious and watch the show on tv.