The two shows that have lost the most in this GEC-IPL tug-of-war are Colors' Balika Vadhu and Star Plus' Yeh Rishta Kya Kehlata Hai. While Balika Vadhu has seen a fall of 26.68 per cent ( 4.9 TVR to 3.6 TVR), Yeh Rishta… has slid by 25.2 per cent (6.8 TVR to 5.1 TVR).
On the contrary, the show that has actually pulled up Star Plus' GRP grades is Pratigya, featuring a 31 per cent rise during the IPL period.
Zee TV, on the other hand, has seen a positive IPL period with Dance India Dance-2 showcasing a 15.38 per cent upswing during its two-day runs (Friday-Saturday) while Jhansi Ki Rani has lost out by a mere 4 per cent (4 TVR – 3.8 TVR).
AVG TVR % of Top Programmes
Channel Programme Before IPL During IPL % change
Colors BALIKA VADHU 4.9 3.6 -26.68
Zee TV PAVITRA RISHTA 5.6 4.6 -17.71
Star Plus YEH RISHTA KYA KEHLATA HAI 6.8 5.1 -25.21 😭 😭
Colors UTTARAN 5.3 5.1 -4.08
Star Plus BIDAYI 6.0 5.1 -14.42
Colors NA AANA IS DES LAADO 4.6 4.0 -13.10
Star Plus PRATIGYA 3.3 4.3 31.09
Zee TV AGLE JANAM MOHE BITIYA HI KIJO 3.6 4.3 31.09
Star Plus JHANSI KI RANI 4.0 3.8 -4.52
Zee TV DANCE INDIA DANCE-2 3.4 3.9 15.38
Total 47.4 43.2 -8.8
Source: Tam data and C&S 4+