| Ekta Kapoor heads Balaji Productions. How long will the 'K' factor continue? 'K' and Balaji are together as an organic entity. It will continue till eternity. Really...??? But I haven't seen any 'K' in Balaji. You suck Ekta! How is Kitni Mast Hai Zindagi different from the other family serials? I plan to focus on youngsters as they are also family. Watch the serial, you will feel the difference. Yup, just like KSBKBT is different from KGGk, KSSk is differennt from KZK and KTH is different from Kesar. Why did you choose MTV to launch this serial? Why not? It's one of the best youth channels. Slightly urbane, not totally alien to youngsters. Apart from this, MTV has 55 per cent youth connectivity in India. Exactly! That's what the journalist said that why are you after the youth? | < name="" marginWidth=0 marginHeight=0 src="http://www.sify.com/fullstoryad_.php?ad tag=http://ads.sify.com/RealMedia/ads/adstream_jx.ads/nhp.si fy.com/Island@Middle" Border=0 noResize width=315 scrolling=no height=250> | Why the hunt for actors? Is there a scarcity in Mumbai? I always cast fresh people. I am looking for talent all around and Mumbaikars have a better chance of getting into the industry as all production houses are based there. I don't think Mumbai has a scarcity of talent though. 🤔 What is the theme of the serial? It is about a girl from a small town who moves to Mumbai, where she realises morality is a personal issue. It sounds like a typical Kekta story. where's the difference? Any parameter for the selection procedure? No parameters, no key points. A smile, a glance at the candidate... a face that connects is enough for selection. So you finally accpeted that viewers only care for starts and have no ineterst in you dumb, idiotic stories!!! You have raised issues like Indian traditions and cultural values in your serials and now you are tying up with MTV. Are you going in for a swing? Yes, with some modernity but the soul remains the same. Some want to be conventional while others want to be otherwise. You can watch this serial with your family in spite of it being aired on MTV. You will definitelt get the best lier award for this Ekta. Any plan to set up a production house in the north? Our whole set-up is in Mumbai and it is difficult to make the same in New Delhi. Yes, if there is talent, we will recruit, call them to Mumbai, take care of their boarding, train them and finally cast them in the serial. Yeh kyun nahin kehti ke Delhi residents doesn't want you in their city...! What's the reason behind the strange spellings of your serials? It is something that works for me. You call it superstition but I call it belief. And I call it utter nonsense!😛 | 
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