What a DUMB way to promote a SONY show!!!

On the other hand, what's the funda for promoting Ek Ladki Anjaani Si, which is targeted at 15+ males and females and the mass segments? It is going to be viral and buzz marketing (just like in the case of Jassi Jaissi Koi Nahi). Groups of people will be planted in trains, buses and other public areas and will start talking about what will happen to the protagonist of the show - Anu. However, on-air promos will be the backbone of the campaign.

The channel is building intrigue around what is going to happen to Anu on 21 November, that will change her life forever? Teaser print and radio ads will be aired. "Mobile canters, human banners, ads on local cable channels, on-air promo ID, bugs, in-programme plugs, animated pop-ups and countdown to the show are what will drive our campaign for Ek Ladki Anjaani Si. Mobile telephony is another way by which we are looking at building consumer inclusion. All these ads prior to the launch of the show will generate curiosity about what is going to happen to Anu," says SET India creative director Anupama Mandloi.

SET India's website carries a poll that reads - "Which of these do you think will happen to Anu?"

• She becomes captain of Indian Cricket team
• She lands on the moon
• She marries Abhishek Bachchan
• None of the above

Mobile canters with Tarot Card readers and astrologers will do the round of three metros and generate curiosity on what is going to happen to Anu. "The aim of the campaign for Ek Ladki... is to drive eyeballs to the channel on the day of the launch," says Jaipuria.

Jaipuria also informs that towards the end of December another campaign for Ek Ladki... will be rolled out when the "plot thickens and becomes interesting."

Taffy's comment: I WISH I WAS IN INDIA RIGHT NOW..SO WHEN EVER I HEAR PPL IN LOCAL TRAINS,BUSSES...I WOULD GO UPTO THEM AND SAY "Kya aap log ELAS ki badein mein baat kar rahein hai" they say"Haan...aap dekhenge na?? bohaut hi interesting show hain" Taffy says" CHI....SONY FLOP CHANNEL aapne shows ko promote karne ke itna geer sakta hain..yeh maine kanbhi nahi socha tha...god...SONY kuch bhi karega..shows ko promote karne ke liye!" 😆

LOLZ thats funi 😆 , nd their promotion efforts r sad

PPL IN INDIA.....IF U HEAR SOMEONE OR SOME GROUP IN TRAINS,PLANES,BUS,BOATS,SHIPS...UMM UMM..RIKSHAW,TAXI..talking about a show called Ek Ladki Anjaani Si................This is what u should do...
TURN AROUND AND RUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUN THE OPPOSITE WAY AS FAR AAS U CAN!! 😆

Or...Ashmit fans can SLAP them fro making him negative
Pooja-Ronit fans can SLAP them too....for no reason! 😆

BUT WE SHOULD ALL SLAP THEM FOR DRAGING KKUSUM! 😃 😃

OMG 😆 😆
thats so sad haha😕

Any1 even interested in watching this VIRGIN girl in Ek Ladki Anjaani Si??

I AINT WATCHING THIS CRAP!! THE ACTRESS LOOKS... 🤢 🤢

the actress sure luks 🤢 🤢 🤢

what i found weird was that they're promoting the show in jassi...weird cuz its going to take jassi's very own primetime slot! dont think Diya and Tony like that too much. talk about ironic! lol

SET will do anything to promote their shows.

Originally posted by: tafarruz

PPL IN INDIA.....IF U HEAR SOMEONE OR SOME GROUP IN TRAINS,PLANES,BUS,BOATS,SHIPS...UMM UMM..RIKSHAW,TAXI..talking about a show called Ek Ladki Anjaani Si................This is what u should do...
TURN AROUND AND RUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUN THE OPPOSITE WAY AS FAR AAS U CAN!! 😆

Or...Ashmit fans can SLAP them fro making him negative
Pooja-Ronit fans can SLAP them too....for no reason! 😆

BUT WE SHOULD ALL SLAP THEM FOR DRAGING KKUSUM! 😃 😃

Let me add , they should shoot them for murdering JJKN !!

Originally posted by: indygirl

Let me add , they should shoot them for murdering JJKN !!

AND FOR ALL THE TORTURES WE SUFFERED FROM YMLH.............ALSO NOT SHOWING THE END!😆!!😭 BEAT THEM UP WITH DANDIYAAS!