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NOTE :This post is a healthy view on how daily soaps are made. YHM is not directly realted t this but you can get a vibe of hw the whole show works.
I found this article accidentally when I ws searching for something else. 😳
check this out : http://www.managementparadise.com/forums/company-profiles-news/20130-how-ekta-build-successful-soap-factory.html
However we blame EK for watever she does with these soaps, I always respect Ekta, the business woman!! Its an old article ie, 2007 one. I have bookamrked and read in detail later but I read a few parts here and there and look at the effort and work that they do. 😊
Its a long one so I dn think any1 will read completely coz I myself ddn 😳. So I m giving a short synopsis of the whole matter.
Basically its about the budget, workin hrs and the work-nature that they follow in Balaji.
a few lines that striked me in the 1st look :
Predictably, there are exaggerated stories of how clinically this production house functions. Like the one of the actor who went down on her knees, begging "Ma'am" - unsuccessfully, it appears - to let her celebrate her baby's first birthday, or another of an actor who fainted after five days of continuous shoots ("we thrust a camera at her the minute she opened her eyes," says a source).
Stories of a call centre-like atmosphere in this factory are endless, each one more bizarre than the other. And yes, surprise checks on the sets with Kapoor screaming her lungs out, are legendary.
Stories of a call centre-like atmosphere in this factory are endless, each one more bizarre than the other. And yes, surprise checks on the sets with Kapoor screaming her lungs out, are legendary.
"I'm sometimes woken up at 2 am to provide clothes," says Nim Sood, Kapoor's mausi (aunt) and the dress designer for Balaji's shows
On that floor, where Kapoor has her office, she holds meetings with a core group of 40-odd creative people at different times of the night. "She records these meetings," actor Ronit Roy tells me.
Besides discussing tracks on an almost daily basis, Kapoor makes sure to look at the final tapes of most serials before they are sent to channels for airing. It's a high-pressure job because Kapoor, warn Balaji employees, is a perfectionist. Stories of Kapoor disapproving an entire episode, barely hours before it is scheduled to be aired, are grist to the Balaji mill.
Besides discussing tracks on an almost daily basis, Kapoor makes sure to look at the final tapes of most serials before they are sent to channels for airing. It's a high-pressure job because Kapoor, warn Balaji employees, is a perfectionist. Stories of Kapoor disapproving an entire episode, barely hours before it is scheduled to be aired, are grist to the Balaji mill.
Sonali Jaffar, a Balaji screenwriter, retaliates: "We introduced the angle of remarrying the main protagonist in Kahaani... but it was rejected. We changed the track because audiences didn't want it."
Roy, on his part, says, "I don't question Ekta. I trust her. You might think what we do here is silly but encouraging TRPs tell us a different story." If that means continuous dialogue changes in scripts, so be it.
Roy, on his part, says, "I don't question Ekta. I trust her. You might think what we do here is silly but encouraging TRPs tell us a different story." If that means continuous dialogue changes in scripts, so be it.
BALAJI STATS
- Cost of each indoor set: Rs 3-4 crore
- Expenditure on clothes: "There are times when Rs 70-80 lakh has been spent in one month for one serial alone," says Nim Sood, clothes designer for all Balaji shows
- Actor Ronit Roy earns Rs 25 lakh every month, according to a source
- Saakshi Tanwar, aka Parvati, gets Rs 50,000-60,000 per episode. She shoots for 15 days every month
- A rain sequence uses three tankers of water each with 20,000 litres of water
- One shooting schedule consumes 200 kilo watts of energy.
- Vanity vans (there are at least six for outdoor shoots) are rented at Rs 6,000 per day.
- Technical equipment for Balaji serials can facilitate the making of any big-budget film. Each camera (usually there are 3-4) costs Rs 15 lakh. The Jimmy Jib camera crane, a must, costs Rs 25 lakh. Recording equipment costs Rs 7 lakh.
Snippets frm Meet EK segment : How did you deal with initial setbacks?
Having invested Rs 10-12 lakh, we began working from home in 1994. Initially I faced losses. I never came out of that phase but I never stopped working either. In that sense, it has been an ongoing process.
How do you react when actors leave your serials after finding fame and money?
All characters in my serials are very strong and audiences miss them, not the people who play the roles.
What's your routine like?
I have no routine. It's very erratic but I manage. Sometimes I work till 4 am; at times I sleep at 7 am.
PS : this is the 2007 article. Imagine hw big things hv become nw 😊
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