I think in a weird way, and definitely to a much lesser extent, he’s going through that bad luck phase that Abhishek Bachchan went through. Except Abhishek never got out of that phase, remains to be seen what happens with Varun.
His masala movies worked well for him in the beginning (though some argue a movie like Dishoom was more of a PR hit than real hit) but ABCD was a hit, Badlapur wasn’t a flop and it was a huge huge critical success for him, almost as much as Highway was for Alia. Again, both have amazing marketing that did wonders with averages or semi hits. But he also had massive hits like BKD or Judwaa2. Then he reached a point where even his marketing couldn’t do much a la Kalank.
I do believe that while shooting Kalank everyone involved with it thought they were making the biggest hit of the year. ABCD3 was a sequel to his 100cr film and I don’t think he expected it to flop. Sui Dhaga was a YRF and everyone expected it to work. I remember him even signing that movie was made into a huge deal and was presented as Varun arriving in the big leagues. October was expected to further his position as a “great actor” after Badlapur. So all of these movies were part of his strategic plan. He and his team thought they were covering all genres and gaining from it. Unfortunately it didn’t work that way and now he’s significantly down from where he was in 2017-2018. Let’s see if he’ll be able to turn it around or get kind of stuck like Abhishek.
comment:
p_commentcount