Opening Report: Shubh Mangal Pretty Good - Bhoot Average
Friday 21 February 2020 14.00 IST
Box Office India Trade Network
Shubh Mangal Zyada Saavdhan took a pretty good opening of around 20-25% but it is Mahashivratri which has taken it here and without the holiday factor its a very average start. The film can be the biggest opening day of Ayushmann Khurana as it can surpass the 9.43 crore nett of Dream Girl depending on evening collections.
The problem is that to get to the Dream Girl it is depending on an evening push and that too on a holiday when that evening push may not be as good as a normal day. In real value the film has no chance of being at the level of Dream Girl or even Bala.
The film is the second in the series of Shubh Mangal films but the first film was hardly liked by the audience though it was successful due to a low budget. The difference now is that Ayushmann Khurana is more popular than at the time of Shubh Mangal Saavdhan but it is still not sure to be his biggest opening day despite a holiday.
The last two Ayushmann Khurana films have opened to around the 9 crore nett mark and this should go above that and become his first double digit opener due to Mahashivratri. The fair value number may not be as much as Dream Girl or Bala but that remains to be seen where the Friday numbers lands.
The film is a franchise film of Shubh Mangal Saavdhan and that film did pretty well at the box office but it was not appreciated in a way be it on in release or post release that it deserved a franchise. The opening day numbers will be coming due to Mahashivratri and not because the first film holds value with the audience. The fair value number could be lower than Dream Girl and Bala which would show the actual value of the franchise is less than the other recent releases of Ayushmann Khurana.
Bhoot had an average start of around 15-20% but again this has come on a holiday and take that out then the opening is below the mark. The film has opened better in areas where horror opens better like Maharashtra, West Bengal and Nizam / Andhra and here collections are better than Shubh Mangal Saavdhan in the smaller multiplexes.
The problem this film will face is that the genre has to open as it finds it tough to sustain for long. This film has a chance of that evening push as the horror is more the metro audience rather than the mass audience. The plus is that its a very low cost film but it has to sustain for the talent in the film to benefit.
Whats the budget? How much does it need to make to be a hit?
Originally posted by: shogunOpening Report: Shubh Mangal Pretty Good - Bhoot Average
Friday 21 February 2020 14.00 IST
Box Office India Trade Network
Shubh Mangal Zyada Saavdhan took a pretty good opening of around 20-25% but it is Mahashivratri which has taken it here and without the holiday factor its a very average start. The film can be the biggest opening day of Ayushmann Khurana as it can surpass the 9.43 crore nett of Dream Girl depending on evening collections.
The problem is that to get to the Dream Girl it is depending on an evening push and that too on a holiday when that evening push may not be as good as a normal day. In real value the film has no chance of being at the level of Dream Girl or even Bala.
The film is the second in the series of Shubh Mangal films but the first film was hardly liked by the audience though it was successful due to a low budget. The difference now is that Ayushmann Khurana is more popular than at the time of Shubh Mangal Saavdhan but it is still not sure to be his biggest opening day despite a holiday.
The last two Ayushmann Khurana films have opened to around the 9 crore nett mark and this should go above that and become his first double digit opener due to Mahashivratri. The fair value number may not be as much as Dream Girl or Bala but that remains to be seen where the Friday numbers lands.
The film is a franchise film of Shubh Mangal Saavdhan and that film did pretty well at the box office but it was not appreciated in a way be it on in release or post release that it deserved a franchise. The opening day numbers will be coming due to Mahashivratri and not because the first film holds value with the audience. The fair value number could be lower than Dream Girl and Bala which would show the actual value of the franchise is less than the other recent releases of Ayushmann Khurana.
Bhoot had an average start of around 15-20% but again this has come on a holiday and take that out then the opening is below the mark. The film has opened better in areas where horror opens better like Maharashtra, West Bengal and Nizam / Andhra and here collections are better than Shubh Mangal Saavdhan in the smaller multiplexes.
The problem this film will face is that the genre has to open as it finds it tough to sustain for long. This film has a chance of that evening push as the horror is more the metro audience rather than the mass audience. The plus is that its a very low cost film but it has to sustain for the talent in the film to benefit.
thats odd - I remember Ekta saying Dream girl made 10 crore first day
Its not too good not too bad. Sometimes it was comedy and sometimes preachy. Overall a 1 time watch. However it lacks the bonds and continuity that helps keep a film together. Seems haphazard and one tends to get bored and gets quickly distracted. But yes, there are crowd whistle moments and claps. The acting was lovely ... music blends well.thats it.
Early Estimates: Shubh Mangal Zyada Saavdhan - Bhoot
Friday 21 February 2020 23.30 IST
Box Office India Trade Network
Shubh Mangal Zyada Saavdhan has put up good first day numbers of 9.25-9.50 crore nett as per early estimates but its due to the holiday and the real value probably goes down to 7 or maybe even less. It could be the highest Ayushmann Khurana opener but that will depend where the final numbers land in the morning. Dream Girl has the best opening day at 9.43 crore nett.
The film has done best in Delhi NCR with collections looking to be around 2.50 crore nett followed by East Punjab which is around 1 crore nett. Mumbai circuit is just decent as the circuit will be only a little higher than Delhi / UP. Gujarat / Saurashtra is low with collections less than Malang despite it being Mahashivratri.
Basically its a good number but it should have been better due to the holiday as there will not be huge growth on Saturday like other films in this zone.
Bhoot has recorded average first day numbers of 5-5.25 crore nett but again due to the holiday and relea value is 4 crore nett or even less. This genre has to open well to go anywhere and its not really happened though the number looks decent due to the holiday.
The film has fared better in mass pockets of Maharashtra, CP Berar, Nizam / Andhra, West Bengal and Odisha due to the horror factor but the horror is not the type for these audiences so it could be difficult to sustain in these pockets. Again like Shubh Mangal Zyada Saavdhan this film will not grow a lot on Saturday due to the holiday factor.
I loved the film.
Esp the humor and acting of everyone!
Originally posted by: Billi_BangalanIts not too good not too bad. Sometimes it was comedy and sometimes preachy. Overall a 1 time watch. However it lacks the bonds and continuity that helps keep a film together. Seems haphazard and one tends to get bored and gets quickly distracted. But yes, there are crowd whistle moments and claps. The acting was lovely ... music blends well.thats it.
Sounds like every Ayushman movie lol
The first film of this guy I saw in cinema and most probably the last 🤣
No JK it was pretty entertaining. Inshallah it becomes a super hit 😆
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