Anu Malik laughs at the fact that the Young Turks of '90s don't have the bank balance to match their sale figures. "We created the hits but it's the singers who laughed all the way to the bank. Kumar Sanu, Alka Yagnik or Udit Narayan grew rich singing hit songs composed by us on stage shows. Hell, they are still banking on those hits. But we're left with just our platinum discs. Ours is a constant struggle. I'm happy that I have not given up and still capable of giving hits. But the point is that I don't have a choice. I have to motivate myself to give my best each day in order to survive."
The maverick agrees that the one reason so many composers have started singing today is because they don't want to lose out on revenue. "The other reason is that there are so less genuine singers left. You work on a singer's voice, you help alter it with different software and then the singer goes on stage and says, "Main aapko apna naya gaana sunata hoon," (I'll be singing my new song). Okay, agreed you've sung the song but add that it's composed by so-and-so person. Yesteryears' singers had that courtesy but today's crop lacks that grace. So some composers feel it's better to sing their own compositions as it will help get shows and fame and will lessen the heartburn."
Anu feels that the shelf life of composers has decreased drastically. "The successful composers of today know this. That's why they are in a hurry to sign everything under the sun. We had cassette sales to go by in our time but there is no measuring bar for them. They rely on Facebook likes and Twitter buzz, but can that ever be the true measure of success? Today's youngsters can never match our kind of success. My songs from Border or Baazigar are still played today. I was a brand name then and I'll be a brand 20 years down the line as well. But I don't think today's top composers would have listeners rooting for them two decades down the line."
The composer is thankful to TV for giving him a new lease on life. His antics on numerous talent shows have made him popular across households. He says the difference between other judges and him is that he isn't straight-laced. "I say things straight from my heart and try to rhyme out my judgments. The contestant is in a constant state of fear. He or she knows that one mistake can cost crucial votes. So I lighten up the atmosphere by my jokes, my limericks. And it's all made up on spot. There is nothing scripted. That's the reason for my popularity. TV has helped sustain an interest in me. My fans look forward to my new songs and that's the reason I'll never give up TV."
Full article: http://www.filmfare.com/interviews/im-happy-that-i-have-not-given-up--anu-malik-3466.html
Edited by DriftInfinitely - 8 years ago
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