IndianTelevision.com article :
Turkey airs its first Indian drama series 'Iss Pyaar Ko Kya Naam Doon'By indiantelevision.com Team Posted on : 03 Mar 2016 09:08 pm
MUMBAI: Star Network has further expanded the global reach of its content by showcasing its romance drama, Iss Pyaar Ko Kya Naam Doon, to television audiences in Turkey.
Since November 2015, the show, dubbed in Turkish and rechristened Bir Garip Ak, has been delighting viewers of local Turkish channel Kanal 7 to such an extent that it has quadrupled its ratings, increasing the channel's ranking significantly across different target groups in the slot in which it is airing.
Kanal 7 Turkey general manager Zahid Akman said, "We are very happy with the choice we have made to air a Star India drama. For us, Iss Pyaar Ko Kya Naam Doon (Bir Garip Ak' in Turkish) is a magical love story told like a fairy tale."
A long-time partner of Star India in the territories of Europe, Russia and Turkey, Intellecta Srl CEO Christina Vlahova says, "Kanal 7 had the pioneering spirit to dare and give its viewers the chance to be the first to watch an Indian TV drama in Turkey. We have always known deep inside that the Star India dramas will work in Turkey since they present the same social and moral values which are treasured by the Turkish society. There is a strong focus on family values, which is important both in Turkey and India. We just add more color to it."
Among such globally successful shows from Star India's drama series are Yeh Hai Mohabbatein and the epic mythological Mahabharat, which are also huge global hits. Sapna Babul Ka...Bidaai, is among the most successful drama serieses in Europe while Saraswatichandra and Ek Hasina Thi have aired in more than 30 countries. On the other hand Diya Aur Baati Hum, which has aired successfully in more than 15 countries, and Sadda Haq, a show that is very popular with young audiences in South Africa. All these shows are aired after dubbing or subtitling the content in the international markets.
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