Originally posted by: aaliah3108
thanks for the article dear Joe!
UFF!!!Should I do a havan or something to pray the results to be genuine, I am scared that if this also gives us the same results then there shall be nothing that can redeem Indian TV. It is in pits and it will just go further down the tunnel !
Originally posted by: Joseph_A
Subh-Shubh bolo Aaliah...😆This New TRP system is our last hope. 😭
Originally posted by: aaliah3108
hey Joe !! relax dear ...even I am praying for this last ray of hope !! 😃May be all will be well, isn't it dear ?
Originally posted by: Joseph_A
That's why desperately waiting for 1st TRP Chart of this new system. 😊 But,I am little disappointed because they are still not recording DTH-STB viwership data. If,My DTH provider knows abt my daily watching shows list then,why our opinion is not imp for Viewership measurement ?
Let's see...Umeed pe duniya qayam hai... 😳
Here, Joe! It was posted in Sanaya's new show discussion thread!
Posted by RoadsideRomeo!BARC to replace TAM as a new TV rating system
From tomorrow onwards the Indian broadcast and media industry will witness a major change with the introduction of a new audience measurement system.
BARC-Broadcast Audience Research Council India (backed by the Indian Broadcasting Foundation (IBF), Advertising Agencies Association of India (AAAI), and Indian Society of Advertisers (ISA)) will roll out its ratings this month. That means, it's all set to replace 15- year-old TAM Media, which has dominated the TV ratings space for several years.
According to our sources, "Most of the broadcasters' are not happy with the
way data was collected. TAM subscriptions of Viacom18 and TV18 will expire today(March 31, 2015) and if sources are to be believed, they have decided not to extend their subscriptions. Also Star TV India, Zee Network, Discovery India, Star Sports, India TV & NDTV India are amongst broadcasters who have also sent in their termination letters to TAM India. Now quite a few broadcasters and advertising agencies have signed up for BARC and have not renewed their contracts with TAM."
TAM has been mired in controversies for some time has earned flak for having only about 10,000 people-metres to measure television viewing in the country. The new system aims to start operations with at least 20,000 people metres to provide deeper measurement of television viewing habits in the country.
BARC is very different from the existing system owned by Television Audience Measurement (TAM), and will capture data about TV content consumed through any form of distribution, be it terrestrial, DTH, analog cable, digital cable or digital.
-K Himaanshu Shukla.
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