NEW TRP System to rollout data by end April [New Article @ P-04]

BARC India to rollout data by end-April; to out ratings on Wednesday

MUMBAI: Speculation and anxiety over the new television rating system will come to rest by the end of April. Yes! That's when the Broadcast Audience Research Council (BARC) India will start rolling out its data.
 
The industry, will not only have to get used to a new measurement body, but also do away with waiting for the ratings every Thursday. BARC India, a joint industry body, will be outing data every Wednesday. 
 
The measurement body, during a conference held on 6 April attended by broadcasters, media agencies and advertisers, presented the actual data that it would give starting April end. "We showed them the actual data as has been collated by us so far," said BARC India CEO Partho Dasgupta.
 
As was reported earlier, most of the leading broadcasters and media agencies had not renewed their subscription with TAM, after their subscription ended on 31 March, 2015. Not only this, many media agencies had also, through an email, informed their clients about the current situation.
 
The email stated, "The industry bodies have agreed to cease using TAM ratings from 4 April. Rating blackout period will kick in from 5 April, until such time that BARC is available. Data for blackout period will not be available in the future too."
 
While TAM had said that it will continue generating ratings and give it out to broadcasters whose subscription hasn't expired, a veteran media expert had told Indiantelevision.com, "TAM can continue coming out with its data, but it will no longer be a viewership currency. It will just work as information."
 
With BARC rolling out data starting April end, the industry will have to deal with a ratings dark period only for a couple of weeks.

~ Down the cursor for chk More Info. abt this

NEW Technology ~

Edited by Joseph_A - 9 years ago

What is BARC ?

Broadcast Audience Measurement Council's (BARC) is  the audience measurement company. It will start testing and validating the data from the system. The Government has laid down policy guidelines that prescribe a minimum of 20,000 homes (per sector), which BARC India feels isn't enough in the long run.

It has also opted for the harder and tougher method of assembling systems from various vendors to offer a superior and cost effective output.

How to Work ? / Working Procedure of New TRP System  -

Edited by Joseph_A - 9 years ago

Originally posted by: Joseph_A

<h1>BARC India to rollout data by end-April; to out ratings on Wednesday</h1>

      By Seema Singh
Posted on : 07 Apr 2015 12:27 am
<div align="center">

</div>



     
     



     
     

MUMBAI: Speculation and anxiety over the new television rating
system will come to rest by the end of April. Yes! That's when the
Broadcast Audience Research Council (BARC) India will start rolling out
its data.



The industry, will not only have to get used to a new measurement body,
but also do away with waiting for the ratings every Thursday. BARC
India, a joint industry body, will be outing data every Wednesday.



The measurement body, during a conference held on 6 April attended by
broadcasters, media agencies and advertisers, presented the actual data
that it would give starting April end. "We showed them the actual data
as has been collated by us so far," said BARC India CEO Partho Dasgupta.



As was reported earlier, most of the leading broadcasters and media
agencies had not renewed their subscription with TAM, after their
subscription ended on 31 March, 2015. Not only this, many media agencies
had also, through an email, informed their clients about the current
situation.



The email stated, "The industry bodies have agreed to cease using TAM
ratings from 4 April. Rating blackout period will kick in from 5 April,
until such time that BARC is available. Data for blackout period will
not be available in the future too."



While TAM had said that it will continue generating ratings and give it
out to broadcasters whose subscription hasn't expired, a veteran media
expert had told Indiantelevision.com, "TAM can continue coming out with
its data, but it will no longer be a viewership currency. It will just
work as information."



With BARC rolling out data starting April end, the industry will have to
deal with a ratings dark period only for a couple of weeks.

😕 😕


😕 Hope this new system will help sanz next show Ratings

Originally posted by: SanayaILUVYOU

😕 😕


😕 Hope this new system will help sanz next show Ratings

Hope,It will be helpful for generate more accurate viewership number of various shows.It would be treat to see here next venture in Top position...just like her rank. 😊

By the way,Chk. 2nd Box for understand this New System. 😳
Edited by Joseph_A - 9 years ago

Sounds good to me!! But 20,000 is still less! The government is so stingy!! 😡 Although it says (per sector) ! So, will that be more than 20,000 homes?!😕

Originally posted by: spate22

Sounds good to me!! But 20,000 is still less! The government is so stingy!! 😡 Although it says (per sector) ! So, will that be more than 20,000 homes?!😕

Shreya

Its minimum requirement. Hope, BARC will capture a decent numbers of Viewers for measurement purpose.

Tfs for the article . 😊

Originally posted by: Joseph_A

<font color="#0000FF" face="Georgia, Times New Roman, Times, serif" size="3">Hope,It will be helpful for generate more accurate viewership number of various shows.It would be treat to see here next venture in Top position...just like her rank.😊
</font><div align="center">

</div><font color="#0000FF" face="Georgia, Times New Roman, Times, serif" size="3">
By the way,Chk. 2nd Box for understand this New System. 😳</font>

Let see jo bhai the new system Will exactly work or not
Or it the same goes with Crap TAM

Good our sanz has no show

😉

Originally posted by: Guinea

Tfs for the article . 😊

Eagerly awaiting the first set of ratings from barc . Want to see how they are formatted and how different they are to TAM .

Yes ! Desperately waiting for 1st TRP Chart frm BARC.😊 I really want to know abt actual position of some so called 'Top' rated shows.😳 If,it will be similar like TAM then,it would be disappointing.

Thanx J 4 sharing this Info. Its looking promising hope,It would be helpful 4 show a real picture of 'Viewership'.