Posted:
Avoid over-exposed actresses
Asmita Aggarwal, former editor of Cosmopolitan says, "I think overexposed celebs like Sonam Kapoor, Sonakshi Sinha, Nargis Fakhri and Alia Bhatt, who have been everywhere, hopping from one cover to another must be avoided. But magazines don't function according to what sells, but what revenue they are getting and which brand is paying for that cover, so they use that brand ambassador of the product. It is all about surrogate advertising. The magazine business is suffering with Marie Claire and People shutting down, so the rest are only thinking of monetary gains, and not content. It is driven by the idea to make money, not offer fabulous, cutting edge content."
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