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This Diwali, the TV saas will take a break from tormenting her bahu, while star-crossed couples will finally get on with their love stories. This is because the producers and TV channels want their shows to mirror the festive mood of the janta. Sample this: In the show 'Qubool Hai', lovebirds Asad and Zoya will be shown reuniting again after facing a lot of trials and tribulations, while 'Jee Le Zara' will finally have Saanchi confess her love for Dhruv. 'Pyaar Ka Dard Hai Meetha Meetha Pyaara Pyaara' will be seeing the lead protagonists getting married again a la Hum Aapke Hain Koun, and 'Balika Vadhu', with all its issues sorted, will have some lovey-dovey moments between the lead characters.
Happy audiences want to watch happy characters: Producers"There might be a slight dip in TVTs on the day of Diwali, but for TV, there is no pre-Diwali lull period like films. In fact, the ad revenue increases around this time because a lot of brands want to reach out to people. So, channels are in no mood to be stingy during this period. In fact, I have seen that new shows are launched between November 1 and December 1, since it's the festive season and channels want to maximize their potential. As makers, we try to show feel-good moments around the time of Diwali, so that viewers can enjoy the show along with the festivities," says producer Sudhir Sharma.
Producer Manish R Goswami seconds Sharma, "During this time most of the shows incorporate happy tracks. No one wants to see too much drama and therefore, the festive tracks are added so that the audiences can relate to them. Audiences are happy in real life and in a celebratory mode, so when they see their favourite characters happy, it doubles their joy. The major twist and turns are usually reserved for period after festivities."
We changed the track
The makers confess that they have to sometimes change tracks to infuse happiness into the show around this time. "There was a slightly tragic track that would have gone on air around Diwali on 'Yeh Rishta Kya Kehlata Hai', but we decided not to air it. I intervened and asked the creatives to change the track as we didn't want people to get sad," reveals Rajan Shahi, producer of YRKKH.
Positivity is highlighted This is the time when the channel wants the viewers to feel happy to see their favourite characters overcome negativity and emerge triumphant. "People are in a cheerful mood and they wouldn't like to see their favourite character go through a tough time. On our show, Maharana Pratap, we would be showcasing a sequence where he gets back to thekingdom to fight evil forces. On our other show, 'Adaalat', one of the most popular characters, Varun, played by Romit Raj would get back on the show. We got a lot of fan mail when his character was bumped off the show but now he's getting back on the show," reveals Abhimanyu Singh, producer of Maharana Pratap.
TV characters live a parallel life Creatives confess that they always try and make an effort to highlight what is happening in the society. This is why they try to recreate some happy moments for festivals as well. "If Sachin Tendulkar crosses a milestone, we try and incorporate something in the storyline about the same. When the Nirbhaya case was making the headlines, we had taken up tracks that talked about women safety. The characters and plots live their lives parallel to the viewers. Diwali is the time when most of our shows witness positive tracks. In two of our shows, the major high points are the ones for which the viewers have been waiting for a long time. On 'Diya Aur Baati Hum', 'Bhabho' has given permission to Sandhya to pursue her dream of becoming an IPS officer and on 'Pyaar Ka Dard Hai Meetha Meetha Pyaara Pyaara', the lead actors are getting married again and there will be elaborate haldi, mehendi, sangeet and cocktail sequences," says Danish Khan, programming head, fiction, Star Plus, adding that since it's a Sooraj Barjatya show, there are going to be original compositions for the wedding sequence.
Supporting characters are also shown in cheerful mood If you thought that only the lead actors get a break from the customary rona-dhona, then you are mistaken, as even the supporting cast gets to celebrate and enjoy. "On 'Jee Le Zara', the viewers will get to see Saanchi confessing her love for Dhruv. Saanchi's sister Prachi's marital woes will also come to an end. Presently, it is being shown that she has left her house owing to some problems with her in-laws. But now Dhruv will solve Prachi's problems and she will go back to her sasuraal. For Indians, festivals are quite big. We want to inject positivity into our tracks. Since the supporting characters are also linked to the leads, we try and show them happy," reveals Sudha Salian, associate creative head, 'Jee Le Zara'.
Happy audiences want to watch happy characters: Producers"There might be a slight dip in TVTs on the day of Diwali, but for TV, there is no pre-Diwali lull period like films. In fact, the ad revenue increases around this time because a lot of brands want to reach out to people. So, channels are in no mood to be stingy during this period. In fact, I have seen that new shows are launched between November 1 and December 1, since it's the festive season and channels want to maximize their potential. As makers, we try to show feel-good moments around the time of Diwali, so that viewers can enjoy the show along with the festivities," says producer Sudhir Sharma.
Producer Manish R Goswami seconds Sharma, "During this time most of the shows incorporate happy tracks. No one wants to see too much drama and therefore, the festive tracks are added so that the audiences can relate to them. Audiences are happy in real life and in a celebratory mode, so when they see their favourite characters happy, it doubles their joy. The major twist and turns are usually reserved for period after festivities."
We changed the track
The makers confess that they have to sometimes change tracks to infuse happiness into the show around this time. "There was a slightly tragic track that would have gone on air around Diwali on 'Yeh Rishta Kya Kehlata Hai', but we decided not to air it. I intervened and asked the creatives to change the track as we didn't want people to get sad," reveals Rajan Shahi, producer of YRKKH.
Positivity is highlighted This is the time when the channel wants the viewers to feel happy to see their favourite characters overcome negativity and emerge triumphant. "People are in a cheerful mood and they wouldn't like to see their favourite character go through a tough time. On our show, Maharana Pratap, we would be showcasing a sequence where he gets back to thekingdom to fight evil forces. On our other show, 'Adaalat', one of the most popular characters, Varun, played by Romit Raj would get back on the show. We got a lot of fan mail when his character was bumped off the show but now he's getting back on the show," reveals Abhimanyu Singh, producer of Maharana Pratap.
TV characters live a parallel life Creatives confess that they always try and make an effort to highlight what is happening in the society. This is why they try to recreate some happy moments for festivals as well. "If Sachin Tendulkar crosses a milestone, we try and incorporate something in the storyline about the same. When the Nirbhaya case was making the headlines, we had taken up tracks that talked about women safety. The characters and plots live their lives parallel to the viewers. Diwali is the time when most of our shows witness positive tracks. In two of our shows, the major high points are the ones for which the viewers have been waiting for a long time. On 'Diya Aur Baati Hum', 'Bhabho' has given permission to Sandhya to pursue her dream of becoming an IPS officer and on 'Pyaar Ka Dard Hai Meetha Meetha Pyaara Pyaara', the lead actors are getting married again and there will be elaborate haldi, mehendi, sangeet and cocktail sequences," says Danish Khan, programming head, fiction, Star Plus, adding that since it's a Sooraj Barjatya show, there are going to be original compositions for the wedding sequence.
Supporting characters are also shown in cheerful mood If you thought that only the lead actors get a break from the customary rona-dhona, then you are mistaken, as even the supporting cast gets to celebrate and enjoy. "On 'Jee Le Zara', the viewers will get to see Saanchi confessing her love for Dhruv. Saanchi's sister Prachi's marital woes will also come to an end. Presently, it is being shown that she has left her house owing to some problems with her in-laws. But now Dhruv will solve Prachi's problems and she will go back to her sasuraal. For Indians, festivals are quite big. We want to inject positivity into our tracks. Since the supporting characters are also linked to the leads, we try and show them happy," reveals Sudha Salian, associate creative head, 'Jee Le Zara'.
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