Tanishq Wedding Film with Kavi Shastri

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Enycedoll

@Enycedoll

Rocker

Posted: 12 years ago

#21

its that guy from shaadi.com whats his name? what is he doing these days??

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Hetal

@ibelieveinpink

Inactive

+ 5

Posted: 12 years ago

#22

^Kavi. He did a lot of stand up with Vir Das post-Rishta to polish his comedic skills. Apparently he's playing fiddle to Barun Sobti in some rom-com. And he was in Aurangzeb. Honest to god, he deserves meatier projects and jsut more roles in general. He didn't wanna do the classic desi soaps, or he too be uber popular if he did a MillsBoon-inspired tv show.

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canuck-umz

@canuck-umz

Sparkler

+ 2

Posted: 12 years ago

#23

Originally posted by: MocoCoco
This is so sweet. When Kavi is there you know it's gonna be spectacular. A part of wishes that was Shruti so I can re-live Rohan-Isha. But honestly, so heart warming and sweet.

BTW: BW can you notice Kavi already and give him a nice, meaty project.

PS: to all the Rohan-Isha fans...I love the tweet exhanges b/w Shruti and Kavi till this day. #friendship My ship lives on. 😆

He will be seen in "Happy New Year." I doubt he will ever become a lead actor, not conventional Bollywood but really, he deserves it more than anyone else. It's been 3 years, R.com2 will never happen.😭

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428419

Suspended

Posted: 12 years ago

#24

Originally posted by: tvdekha.

Haw! Chor saaley tanishq ad makers.
Does any one know the makers of this Tanishq ad?

The Femina ad is better. Like in the Tanishq ad you get to know right from the beginning, she is getting remarried when the child says mumma, but here only at the end you get to know who is getting married.

My most favourite Tanishq ad is the one with Arundhati Nag where the jewellery changes the girl's decision to marry.😆

Edited by YusBee - 12 years ago

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Daebak

@Daebak

Trailblazer

+ 7

Posted: 12 years ago

#25

Awwhhh Kavi
I want Rishta.com 2...NOWWW !!!

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chimchimcher-ee

@chimchimcher-ee

Sparkler

Posted: 12 years ago

#26

Janice Sequeira @janiceseq85 10h

BTW, Gauri Shinde, director of 'English Vinglish' directed the hugely debated #Tanishq ad

Still not getting the reason behind the debate 😕

BTW, another TVC was stolen from the concept of that Femina Miss India ad. It was a Star Plus TVC. Mother daughter nervously searching for exam hall. At the end of the ad we learn it's the mother who's the examinee.

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428419

Suspended

Posted: 12 years ago

#27

Originally posted by: eeyoretel
Janice Sequeira @janiceseq85 10h

BTW, Gauri Shinde, director of 'English Vinglish' directed the hugely debated #Tanishq ad

Still not getting the reason behind the debate 😕

BTW, another TVC was stolen from the concept of that Femina Miss India ad. It was a Star Plus TVC. Mother daughter nervously searching for exam hall. At the end of the ad we learn it's the mother who's the examinee.

Mumbai: Jewellery retailer Tanishq has come up with a commercial for Diwali that moves away from the stereotype of blushing, fair-skinned brides and introduces the concept of remarriage"possibly for the first time in Indian advertising.

The ad, shot by filmmaker Gauri Shinde of English Vinglish fame, showcases a dusky bride"theatre actor Priyanka Bose, looking at herself in the mirror as she readies herself for the wedding.

A little girl runs up to her and chatters away. They walk towards the mandap together. The little girl settles down between her grandparents to watch the wedding unfold, but soon wants to participate in the pheras with the bride and groom.

On being shushed into silence, the little girl sits back disappointed. On seeing this, the groom calls out to the girl and carries her through the pheras. The ad ends with the little girl asking the groom if she can call him Daddy.

The ad, created by Lowe Lintas India, has received much praise on social media. Member of Parliament and industrialist Naveen Jindal, for instance, tweeted: "A dusky bride with a daughter in an ad? Well done @TanishqJewelry for breaking stereotypes with grace & power."

It's also received a fair share of brickbats from users who blamed the makers for ripping off an old ad from Femina magazine, which had a similar thread and shows a young woman walk her mother to the mandap. And some users alleged double standards. Tanishq recently launched a Karva Chauth app, which helped users with a "detailed compilation of traditional rituals that new couples away from home can use for the festival" among other things, according to a statement from the brand.

To be sure, the agency was mindful of the fact that the ad could ruffle some feathers. "Lots of conversations happened (with the client). But it finally came through," said Arun Iyer, national creative director, Lowe Lintas, explaining that he wasn't really worried about the audience.

"This is the thinking that most progressive people have. They may not be going through the same thing in their life, but the ad makes a bold, progressive, statement and people like to be associated with brands that make such statements."

He added that the agency was conscious of the way the ad was shot to ensure that it did not come across too strongly. From the casting of the actors "it had to look like a marriage of equals, not something that was done out of pity", to the execution of the ad, to ensure that it looked like a small, cosy wedding. "We didn't want it to look like we were trying to make a point," said Iyer.

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Daebak

@Daebak

Trailblazer

+ 7

Posted: 12 years ago

#28

Do ads have a copyright?
Then let the makers sue each other,,..Ughh...
Rest of the lot shud just enjoy the ad..

Btw...Kavi aint looking his usual handsome self in the ad...! He looks way better than this..

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428419

Suspended

Posted: 12 years ago

#29

He added that the agency was conscious of the way the ad was shot to ensure that it did not come across too strongly. From the casting of the actors "it had to look like a marriage of equals, not something that was done out of pity", to the execution of the ad, to ensure that it looked like a small, cosy wedding. "We didn't want it to look like we were trying to make a point," said Iyer.

I agree with this @ red- The woman was not shown to be weak or helpless.

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Daebak

@Daebak

Trailblazer

+ 7

Posted: 12 years ago

#30

Btw the ad was very nice...but it was like the brand was promoting a social msg...
It cudve easily been an ad for the outfit and you wudnt know...lol...

Except the starting where they make her wear the jewellery...nothing else about the ad says its a commercial ...haha

Edited by togepe30 - 12 years ago

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Tanishq Wedding Film with Kavi Shastri - Page 3

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