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Posted: 11 years ago
#1

Aditya Chopra as YRF's new face?

Subhash K Jha, Mumbai Mirror | Oct 24, 2012, 09.47AM IST
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Read More:Yash Raj Films|Yash Chopra|Ranveer Singh|Kabir Khan|Bollywood|Anushka Sharma|Aditya Chopra
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Aditya Chopra as YRF's new face?
Aditya Chopra
With the founder of Yash Raj no more, the concern is whether his reclusive son can step up and lead 

Even as the film industry mourns the loss of an institution, an air of uncertainty has enveloped one of its most powerful banners

With the founder of Yash Raj Films no more, the concern is not whether the show will go on as much as who will now be the face of this masses-friendly banner? 

While the late Yash Chopra's sons Aditya and Uday are extremely capable of carrying the YRF legacy forward, Aditya's conspicuous lack of interactive and social skills, as opposed to his father's unconditionally gregarious nature, is what is really worrying those close to YRF. 

A friend of the Chopra family said, "Forget about social interaction. Adi is a recluse. He doesn't like being seen in the public domain. So far, he was happy in his space, functioning faceless, letting his father be the face and voice, the life and spirit of the banner. But what happens now?" 

An actor associated with the production house spoke in Aditya's defence, "Yash has left behind afantastic legacy. He will be missed. He is irreplaceable. But production plans at Yash Raj will suffer no setback. Adi has an outstanding creative mind. He has the knack of sniffing out acting and directorial talent and making the best use of it. Names like Ranveer Singh, Anushka Sharmaand Arjun Kapoor or Maneesh Sharma, Habib Faisal, Kabir Khan and Ali Abbas Zafar have all been discovered and groomed by Adi. For the last decade or so, Yash had receded to the background to allow Adi to take over the reins of production." 

Meanwhile, a source from YRF said, "The company is run by excellent administrators who know their jobs in and out and care for the banner like they would their own family. Adi doesn't need to stretch himself to be seen and heard in the public domain. As for Yash, he was friendly, yes. But Adi is not hostile to social exposure. He is just wary of social contact. He won't change himself. He doesn't need to. Finally, it's the products that give Yash Raj their premium value." 

Another friend of the family said, "I've been very close to Yash for many years. Ek ghar ka mahaul tha. After him, things are bound to change. Adi has a different approach to the family business. Earlier, actors and technicians who worked for the banner were part of the family. I think things would get a lot more business-like now." 

While there is no doubt the banner has passed into very capable hands for it has been Aditya who has been helming the many productions undertaken by it for long now, it is largely felt Adi will have to go on some serious goodwill hunting to be able to step into his father's rather large shoes.




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Kya.Bolta.Tu thumbnail
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Posted: 11 years ago
#2
Adiya has some talent but what about Uday now?
Cutiepie_Rani thumbnail
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Posted: 11 years ago
#3
If there is anyone who can carry on Yash Uncle's legacy, it is Aditya Chopra. Take DDLJ for example. Adi directed that film and as of 2012 , 17 years later, it is still in popular demand. 

We often have always criticized Adi for his looks, his rare public appearances, and other things, but we fail to realize that where there is talent no looks or personal issues should come in between. And Adi has immense talent.

I do believe that he will carry on his father's legacy and succeed to a great extent! Adi is a great director. And he will always have his brother's left arm and his mother's right arm for support. And of course Yash Uncle is always going to be there for him, watching from up above! 


Yash Raj films is in safe hands!
Edited by Cutiepie Rani - 11 years ago
Posted: 11 years ago
#4

Originally posted by: Wave.

Adiya has some talent but what about Uday now?


He is handling the chicken wing, I mean, the international wing of YRF. 

pooja-menon thumbnail
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Posted: 11 years ago
#5
Aditya Chopra is competent enough...just needs to be more media-friendly...😊
DB_reloaded thumbnail
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Posted: 11 years ago
#6
adi is a immensely talented guy around n i hv no doubt he wud continue to carry the legacy forward...he has been doin so well in the last 15-20yrs or so...
Kya.Bolta.Tu thumbnail
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Posted: 11 years ago
#7

Originally posted by: ...Poojie...

Aditya Chopra is competent enough...just needs to be more media-friendly...😊


I think he knowingly avoids media cuz of Rani angle.
tanasha1993 thumbnail
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Posted: 11 years ago
#8
Aditya chopra has always been active in the banner so it should not be a problem for him to continue handling the production house well... Though of course, initially he will have problems as the banner will be a constant reminder of his father and with his recent demise, Aditya may feel the loss more in the environment where hi fathers absence is felt most

And as for media... He can always hire people to handle that tea and focus on the other aspects
-SalShah4eva- thumbnail
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Posted: 11 years ago
#9
what other movies did adi directed rather than DDLJ and rab ne
pooja-menon thumbnail
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Posted: 11 years ago
#10

Originally posted by: Wave.


I think he knowingly avoids media cuz of Rani angle.


He doesn't even comes in making of his movie videos either... ðŸ˜•