Sony Lines Up With Afternoon Slots

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Taf Khan

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Posted: 19 years ago

Sony lines up afternoon fare; horror show to replace Jassi

By HETAL ADESARA
Indiantelevision.com Team

(3 May 2006 2:00 pm)

MUMBAI: Sony Entertainment Television (SET) India is now looking at strengthening its afternoon band, which so far aired repeats of prime time shows. Starting 15 May, two new shows will be launched between 1 and 2 pm in the 'Nayi Dopahar' band.

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Kabhie To Nazar Milao from the UTV stable will air from Monday to Thursday at 1 pm, whereas Rishton Di Dorr produced by Sri Adhikari Brothers will air at 1:30 pm. The afternoon band will, however, continue to telecast repeats of prime time shows from 12 to 1 pm (Ek Ladki Anjaani Si and Kaisa Ye Pyaar Hai) and from 2 to 3 pm (Thodi Khushi Thoda Gham and Aisa Desh Hai Mera).

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"The idea was to consolidate the all day GRPs of the channels and hence we have introduced fresh programming in the 'Nayi Dophar' band, which will help us achieve that," says SET India COO NP Singh.

Meanwhile, in the prime time slot, Jassi Jaisi Koi Nahi, which finally comes to an end tomorrow (4 May) will be replaced by a horror show Khaufnaak. This one hour show produced by Sri Adhikari Brothers will air from Monday to Thursday at 10 pm.

"Khaufnaak will be a seasonal show, which will end in a month or so. We will introduce new one hour weeklies in the 10 to 11 pm band in June. That will culminate our initiative of providing new and fresh programming for our viewers," says Singh.

In early March, Sony had introduced a fresh new Friday band with Deal Ya No Deal, Fear Factor, a revamped CID and Kandy Floss under the 'Shukra Hai Shukravaar Hai' band. On 24 March, the channel yet again launched two new shows in the 9 to10 pm band - Aisa Desh Hai Mera and Thodi Khushi Thoda Gham.

Now, the new weeklies in the 10 to 11 pm band in June will be the shows to watch out for.