Posted:
The CW at Midseason: Most Watched
Fall Since 2010
http://www.winchesterbros.com/site/index.php/news/14/10107-the-cw-at-midseason-most-watched-fall-since-2010
The CW is up 8% year to year in total
viewers season to date (2.07M vs.
1.92M). Through December 15, it is
the network's most watched season
in three years (2010-11 season). The
CW is also up 13% in adults 18-49
(0.9/3 vs. 0.8/2), up 10% in women
18-49 (1.1/3 vs. 1.0/3), and flat in
adults 18-34 (0.8/3). (Most Current
Nielsen data season-to-date
9/23/13-12/15/13, versus
9/24/12-12/16/12).
In final Live + 7 Day ratings for the
November 2013 sweep, The CW
finished up in total viewers and in
key demos, rising 8% in total viewers
(2.36M vs. 2.19M), up 11% in adults
18-49 (1.0 vs. 0.9), up 18% in
women 18-49 (1.3 vs. 1.1), and
remaining even in adults 18-34 (0.9)
.
The network has seen the most
dramatic growth on Tuesday nights,
where THE ORIGINALS has emerged
as one of the hottest new series this
fall, paired with Supernatural. (all
ratings are Most Current Nielsen
ratings through 12/15/13)
Supernatural, in its ninth season on a
new night, is up 17% versus last
season in adults 18-34 (1.4 vs. 1.2),
up 33% in women 18-34 (1.6 vs.
1.2), up 15% in adults 18-49 (1.5
vs. 1.3), up 31% in women 18-49
(1.7 vs. 1.3) and up 10% in total
viewers (3.2M vs. 2.9M).
Supernatural has improved its new
Tuesday 9-10 pm time period by
180% in adults 18-34 (1.4 vs. 0.5),
by 200% in adults 18-49 (1.5 vs.
0.5), and by 109% in total viewers
(3.2M vs. 1.53M) versus last
season.
Supernatural was the most re-
blogged television show on Tumblr in
2013. Of the top five most re-
blogged actors on Tumblr, three of
them were the stars of
SUPERNATURAL, with Jensen Ackles
at #2, Jared Padalecki at #4, and
Misha Collins at #5. (The other
actors in the top five: Benedict
Cumberbatch at #1 and Matt Smith of
Doctor Who at #3).
Across all digital platforms
(CWTV.com, mobile and tablet apps,
Hulu), digital streaming of The CW is
up 52% versus last season.
Mobile viewing alone has increased
185% versus last season, and now
surpasses viewing of full episodes
on computers. The CW mobile app,
which launched only last year, has
now been downloaded 6.7 million
times.
Fall Since 2010
http://www.winchesterbros.com/site/index.php/news/14/10107-the-cw-at-midseason-most-watched-fall-since-2010
The CW is up 8% year to year in total
viewers season to date (2.07M vs.
1.92M). Through December 15, it is
the network's most watched season
in three years (2010-11 season). The
CW is also up 13% in adults 18-49
(0.9/3 vs. 0.8/2), up 10% in women
18-49 (1.1/3 vs. 1.0/3), and flat in
adults 18-34 (0.8/3). (Most Current
Nielsen data season-to-date
9/23/13-12/15/13, versus
9/24/12-12/16/12).
In final Live + 7 Day ratings for the
November 2013 sweep, The CW
finished up in total viewers and in
key demos, rising 8% in total viewers
(2.36M vs. 2.19M), up 11% in adults
18-49 (1.0 vs. 0.9), up 18% in
women 18-49 (1.3 vs. 1.1), and
remaining even in adults 18-34 (0.9)
.
The network has seen the most
dramatic growth on Tuesday nights,
where THE ORIGINALS has emerged
as one of the hottest new series this
fall, paired with Supernatural. (all
ratings are Most Current Nielsen
ratings through 12/15/13)
Supernatural, in its ninth season on a
new night, is up 17% versus last
season in adults 18-34 (1.4 vs. 1.2),
up 33% in women 18-34 (1.6 vs.
1.2), up 15% in adults 18-49 (1.5
vs. 1.3), up 31% in women 18-49
(1.7 vs. 1.3) and up 10% in total
viewers (3.2M vs. 2.9M).
Supernatural has improved its new
Tuesday 9-10 pm time period by
180% in adults 18-34 (1.4 vs. 0.5),
by 200% in adults 18-49 (1.5 vs.
0.5), and by 109% in total viewers
(3.2M vs. 1.53M) versus last
season.
Supernatural was the most re-
blogged television show on Tumblr in
2013. Of the top five most re-
blogged actors on Tumblr, three of
them were the stars of
SUPERNATURAL, with Jensen Ackles
at #2, Jared Padalecki at #4, and
Misha Collins at #5. (The other
actors in the top five: Benedict
Cumberbatch at #1 and Matt Smith of
Doctor Who at #3).
Across all digital platforms
(CWTV.com, mobile and tablet apps,
Hulu), digital streaming of The CW is
up 52% versus last season.
Mobile viewing alone has increased
185% versus last season, and now
surpasses viewing of full episodes
on computers. The CW mobile app,
which launched only last year, has
now been downloaded 6.7 million
times.
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