
The success of the second season of two of our reality show, Nachle Ve and Swayamvar was indeed great. There is always a misconception that the second season of any show does not do as well as the first, but we proved this theory wrong. We now have the third season of Swayamvar in pipeline.
In the fiction line-up, we tried different kinds of stories like Gunahon Ka Devta and Armanon Ka Balidaan Aarakshan. Both are unique male-oriented concepts with a different kind of story-telling. Especially GKD has done very well for us.
Another plus for the channel has been the rise of popular television writers like Raakesh Paswan, Kamal Pandey, Jayesh Patil turning Producers. This enables such writers to focus on limited shows on a larger level wherein they play a bigger role. The success of Baba Aiso Varr Dhundo is indeed a positive sign, and gives us the leeway to experiment to a larger extent.
The Learning curves from the Year 2010. (Or the strategies that did not work for the channel)
Few of our earlier fiction shows went wrong in the way of story telling. We have not taken care of the audience reaction and feedback. We are in the process of bringing a new fiction line-up and feel that we are on track.
Channel Strategies for the Year 2011. Explain.
Content usually makes or breaks a channel, and we are working on a totally differentiated programming in terms of concept.
The Best Show of 2010, according to you.
Sasural Genda Phool.
The shows to look forward to in COLORS in the year 2011.
To begin with, we have Zor Ka Jhatka which is a huge property. The presence of Shah Rukh Khan in it makes it very special. Then we have the 3rd season of Swayamvar coming. We have some terrific and interesting fiction properties that are very different, which a love stories. The 4-5 fiction line-ups will have some never seen before concepts with great interpersonal relations.
Your message to viewers.
Imagine will be the channel to watch for in the year 2011. I am saying this not at the cost of sounding arrogant, and we are not over confident too. We are trying our best to come up with a difference.