GECs: STAR Plus yields ground
Gap between #1 and #2 down to 50
Colors closed the gap between itself and STAR Plus to 50 GRPs in Week 3, 2011.
Colors was at 276 GRPs (HSM, CS 4+) and STAR Plus at 326.
Zee TV was at 222.
Sony slid to 158 while SAB was steady at 136.
Imagine improved marginally to 83.
Infact, I feel gap has not narrowed, the no1 channel is falling thanks to some bad strategy 🥳Starplus loses 53 grps😊
last week ie. week 2 starplus was at 379 grps , a major fall. 😆, colors at 296 a fall too but not much. Zeetv at 232 , again a fall though minor, Sony - 168 a small fall, Sab - 138,Imagine -76.
http://www.campaignindia.in/Article/245360,gecs-star-plus-yields-ground.aspx