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Some shows promise little but deliver beyond expectations. Saath NibhanaSaathiyais one of the most unexpected successes of past one year. Launched in early 2010, it started on a low key but within six months it made it to the list of top five shows and subsequently went on to beat prime time star performers likeBalikaVadhu, Yeh Rishta Kya Kehlata Hai, Uttaran and Pavitra Rishta for the number one slot with 6 TVR in December last year.
Since then it has consistently ruled general entertainment space with rock-solid ratings. In week 50 - December 4 to 10 - it scaled a new high of 7.58 TVR, highest for a fiction show in 2011. So what makes a 7 pm saas-bahu show of kitchen politics rule over prime time shows? "It's the story, the characters and the drama woven around small, every day life incidents that has kept viewers hooked on to the show," says Saathiya producer Rashmi Sharma. She admits that Saathiya is a saas-bahu show. "It was always intended to be a massy show. But its story, backdrop and characters are highly relatable." she adds.
Jia Manek who plays Gopi doesn't deny that kitchen politics rules in the show. "But it's different from the regular saas-bahu shows. People wouldn't have tuned in had we followed the Kyunki and Kahani route," says Jia. Elaborating further, she states, "Whether in her maternal home or in her sasural, Gopi has always lived in obligation and been treated like a maid. So the sympathy factor is really working for the show as Saathiya is essentially a Cinderella story."
Since then it has consistently ruled general entertainment space with rock-solid ratings. In week 50 - December 4 to 10 - it scaled a new high of 7.58 TVR, highest for a fiction show in 2011. So what makes a 7 pm saas-bahu show of kitchen politics rule over prime time shows? "It's the story, the characters and the drama woven around small, every day life incidents that has kept viewers hooked on to the show," says Saathiya producer Rashmi Sharma. She admits that Saathiya is a saas-bahu show. "It was always intended to be a massy show. But its story, backdrop and characters are highly relatable." she adds.
Jia Manek who plays Gopi doesn't deny that kitchen politics rules in the show. "But it's different from the regular saas-bahu shows. People wouldn't have tuned in had we followed the Kyunki and Kahani route," says Jia. Elaborating further, she states, "Whether in her maternal home or in her sasural, Gopi has always lived in obligation and been treated like a maid. So the sympathy factor is really working for the show as Saathiya is essentially a Cinderella story."
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