KBC slipping, Shah Rukh needs a lifeline

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KBC slipping, Shah Rukh needs a lifeline

Gurbir Singh Mumbai, February 2

FINALLY, THE eyeball verdict on Kaun Banega Crorepati (KBC) is out and audiences have given Shah Rukh Khan the thumbs down.

Tam Media data for the first four days of KBC3, which opened on January 22, showed a television viewership rating (TVR) of 12.33. Amitabh Bachchan had a bigger opening on KBC2 on August 5, 2005, with a TVR of 19.75.

It gets worse.

After the initial curiosity about SRK's performance, many viewers seem to have tuned out. On January 23, KBC3 notched a TVR of 10.44 and 7.36 the next day.

The show recovered to an extent on January 25, hitting 9.24.

RATINGS GAME

SRK &nb sp; TVR &nb sp; &nb sp; Big B   ; TVR

January 22 12.33 & nbsp; August 5, '05 19.75

January 23 10.44 & nbsp; August 6, '05 15.07

January 24 7.34 August 7,'05 10.33

source: TAM PEOPLEMETER SYSTEMS

Compared to the diminishing numbers for SRK, the Big B's audience grew with each passing day. KBC1 opened with a TVR of 10.59 on July 3, 2000, rising to 10.79 on July 4, 13.64 on July 5 and 14.32 on July 6. It peaked on October 19, 2000, with a huge TVR of 26.55.

Star has a defence. Paritosh Joshi, the network's president (ad sales and distribution), said the number of persons 'reached' on SRK's first day was 23 million compared to Bachchan's 18 million.

'Reach' is defined as all those who saw the show for at least a minute. TVR, on the other hand, incorporates the number of persons who tuned in for the duration.

Does that mean less 'stickiness' for SRK'?

An audience study by Optimum Media Solutions supports the view that people were not sticking with SRK. Only 44 per cent of respondents watched all three episodes of KBC3, 25 per cent watched only the first episode and 30 per cent watched two episodes.

source: HINDUSTAM TIMES-print edition

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So all you disheartened SP-ites the novelty factor had to ebb down and it happened faster than expected. Its not SRK vs AB or something its just that the excitement of "what is it" died down and interest waned. Even Big B himself wld have faced the same thing. Worldwode the format is on decline. The staple serials still rule the roost.😃 And it shows by our very own addiciton😆

Cheer UP SP-ians😃

Wahoo.

Thanks for posting.

I also liked Big B way better than SRK!

But that is just my opinion!! 😃

SRK does not desrve a lifeline. KBC has become nautanki now. The charm and elegance of old KBC are missing.

Thanks 4 sharing Lavanyadi😊

Originally posted by: vineeshaa

SRK does not desrve a lifeline. KBC has become nautanki now. The charm and elegance of old KBC are missing.

I don't think so, SRK is doing an awesome job. He's the best, and KBC rocks. Even if KBC goes down in TRP's, don't expect SP to go up unless they change this storyline. 🤢

I agree serials rules bcos we always want to what happens next. They are so addicting.

HOLYY CAN PEOPLE FRIGEN STOP COMPARING SRK WITH BIG B LIEK SH** .. THAT IS SO UNFAIR ATLEAST HE IS TRYING ...ANS AS A MATTER OF FACT I THINK SRK RULES AND HE IS WAY BETTER THEN BIG B HE BRINGS LIFE..INTO THE SHOW OK HE IS SO NICE TO THE CONTESTANTS WHICH PEOPLE IGNORE😡

SRK RULES!!!

i think srk iz better den amitabh. he's more entertaining den amitabh.

srk rulez!!!!!!!!!!!!!!11

SRK rules.....n ya abuot the show maybe ppl jus arent interested in the show anymore...period not that its SRK hostin or A.B hosting it

I dont think it has anything to do with SRK and his style and reach!!! Its all about the game show!!! one cant keep waatching quiz shows everyday!!!!...probably they shld have it once a week.....I am a big SRK Fan and have loved his style in KBC...but I dnt watch it everyday because I find the stories/serials more attractive that a quiz!!!!

ppl, who watch it everyday are the ones who have interest in quiz and GK!!!!

I dnt think it has anything to do with SRK!!! Lets say KBC becomes a show that of movies and anatakshri, I am sure u wuld find more audience and TRP would shoot with SRK being the anchor and with his same witty self!!!!