Zee breaks into top 10 of prime time shows
Zee also commands eight shows among the top 25
According to industry sources, Star Entertainment has asked its brass in programming division to pull-up their socks in the wake of Zee's progress. "Star officials have been teamed up into two departments, each looking after the overall programming quality on Star Plus and Star One," sources said.A glance at the latest ratings reveals that a bigger percentage of 25 years plus age group females are watching the two Zee shows among the top 10 programmes. While both Kasamh Se and Saath Phere on Zee attract 55% and 48% female audiences skewed in favour respectively, the top two shows on Star Plus, (Kyunki... and Kahani....) manage only 32% and 33% female audiences.