What Luke (author of the article) is saying is the harsh reality of today.
The other day I was talking to a relative of mine, 23 year old boy, who came to the US 2 years back to do his masters here. He comes from a very well to do family and his mother used to a hobby singer in her college days, singing on stage for community programs and college functions. An avid lover of the golden era music, she has huge audio collection of golden era music which is regularly played in her house. So this young lad was brought up listening to good music. I asked him about his/his friends' taste in music and the answer he gave was in the similar lines. He said in his parents days they had limited entertainment in one channel TV so they could spend more time listening to music of all sorts as music was the only other entertainment besides going to movies. On the contrary his generation has so many avenues for entertaining themselves like 100s of TV/Cable channels, internet etc so they do not have as much time for listening to music as the previous generation did. The only time he would listen to music is in parties where there is no place for slow and melodious music.
Now he and his friends come from the background where they go to music shop in the spur of a moment and buy CDs worth thousands of rupees. It is this group that has 75-80% buying power and the today's MDs are catering to this group.
When I go to the live concerts of maestros here in the US, I find huge number of youngsters, dressed impeccably in rich Indian clothes, listening patiently to the rich Indian music. So it is not that all youngsters are behind the noisy music and the taste in good music is disappearing. But unfortunately these folks belong to a small group with limited buying power. And a very few MDs would like to cater to them today.
Edited by *salil* - 18 years ago
Kyunki Saas Bhi Kabhi Bahu Thi 2
