Zee Arabiya offers viewers chance to meet Ricky Martin
[Monday, May 15, 2006 3:56:00 pm] < ="" ="text/">
This exclusive offer is being made by Zee Arabiya, as part of its exciting SMS-based contest titled 'On The Road With Ricky' that is being run in association with Megastar Sony BMG and Mirage Promotions to promote the pop star's upcoming tour of the Middle East.
Two lucky Ricky Martin fans from the GCC region can fly away with a once-in-a-lifetime prize of an all-expenses paid two-day trip to Beirut plus pocket money if they suggest the most suitable name to Ricky Martin's next single. Zee Arabiya will fly the winners to Beirut, where they can not only watch their idol in action on May 27th but actually spend some memorable moments with him.
All that GCC residents need to do to win this fabulous special offer from Zee Arabiya is to SMS RICKY followed by your response. Those in the UAE can SMS their response to 7575. For SMS details in other regions, watch the Zee Arabiya channel or log on to www.zeearabiya.com
Yogesh Radhakrishnan, Managing Director and CEO, Real Media-Zee Network, said: "With Zee Arabiya having such a tremendous rapport with the Arab youth, we are keen to support and initiate activities that benefit and cater to the tastes of our key audience across the GCC region. By linking up with celebrities such as Ricky Martin, we are confident of further enhancing the profile of Zee Arabiya, and in the process give youth in this region many reasons to celebrate".
Craig Pereira, Head of Marketing at Megastar/ Sony BMG explained: "Zee Arabiya has in a short time established itself as a strong marketing link between the music companies and music buyers. We are happy to partner with them to offer innovative promotions such as these, which help us enhance the profiles of our International artists in the region".