The Other side of SRGMP: Game behind the - Page 10

Originally posted by: Surpremi

She was, is and will be always the BEST. Even in defeat, she won our hearts - to hell with the 2 yr lease on a 2 bedroom flat. She will be the next Latajee and won the whole Building one day. I have told her that in no uncertain words......... that day is not too far away ......

i think this is the "product" side of the equation- the belief that product will ultimately carry the day. and what soulsoup did as well was present the strategy side- how strategy shaped and affected the outcome.

just to give a bit of the other side- often even an excellent product does not go over well. and ditto for an excellent strategy. all of it just my opinion explained below.

it's of course great to start with a good product. nihira certainly has the product features nailed down, but somehow i do not see the hunger and the competitive drive in nihira which i sense in folks who usually make it big. (btw, she is one of my top 2, so hopefully this is not bias). i am not making any predictions and i may be wrong because my only read of her is what i have seen in the packaged version of what's been served up on TV.

now strategy.

to my mind, there is a difference between "skill" and "lady luck". Consider this: in any population of say even 10,000 people, you'll always find on average about 10 people who make money every year for 10 years trading the markets, EVEN IF THEY HAVE NO SKILL. it's just statistics.

so what is HR? a lucky fellow? or a grand strategist? i do not know. he has enough blunders and brilliant strokes to point either way. yes, there are different analytical/ strategy frameworks to explain things. but HOW MUCH OF IT is really fitting or finding a framework or model to explain the past and how much of it is something that can stand the test of time going forward, i do not know...

to my mind, competitive battles are often fought over the middle. it's abt winning the hearts and minds of a few folks. In this case, debo wld have continued to get 80 to 90% of his votes no matter how he sang or what the marketing strategy was or how terrible ID or anyone else was, ditto for vinit and the others. so it's really about reaching out beyond that base of committed supporters... And perhaps more important than anything else then is luck, the right news breaking out for you, the opponents doing a dumb thing...

And at times, even then nothing wld help, neither the product nor the strategy- u cld be a great campaigner, strategician, tactician, but if you ran even an Indira Gandhi (or a Bill Clinton?) from some other constituency, she (he) might have lost...

I will say this: Yes, NJ is not Lata today but down the road, I bet on her. Now to the question of drive: Good Point: She is like a Duck - calm on the outside but peddling like crazy below - do not under estimate this Blue Diamond - if you met her you would agree with me.. Aagey aagey dekho hotha hai kya .... 😉 😉

Abhi coolguy2 aayega aur bolega - yeh product nahin hai aur aapun ka Khkopdi marodeyga ......... 😡

excellent post i do not agree on one point that HR did good marketing.
I will say HR did cheap marketing like used car salesman.
cheap marketing technique created hate waves.
so he gain votes from teenage because they get carried away, but loose votes from adult.

Originally posted by: desimam

excellent post i do not agree on one point that HR did good marketing.
I will say HR did cheap marketing like used car salesman.
cheap marketing technique created hate waves.
so he gain votes from teenage because they get carried away, but loose votes from adult.

agree with u. i think some of the positive strategies attributed to him are very instinctive. ditto for the drama and the emotional 20, 20, 20 outbursts. if he was that much of a strategist, he wld have known when to keep his mouth shut.

which brings me to luck. in any population of even the biggest duffers, u'll always find some who make it big, year in year out. there is always some person who wins the lotto. just dont bet on it too heavily, but winner there will be. to always ascribe grand thinking behind it all, i am not sure...

reason people vote aggressively to deboo because they feel injustice is done with deboo.
--------------------------------------------------------
1. Three contestant walkout. (when debo got hightest vote)---> walkout turn many people to infavour of debo.

2. very less point given to debo by HR and AS(ID walk out).
--->people think injustic done to deboo. again people gone in favour of debo

3. ASSAM IS NOT VOICE OF INDIA comment (hurt people of NE) ---> NE took it personlly as challenge.

4. Humiliation by HR to deboo ('bekar ka maal bikata nahi,deboo is underdog).--> debo gain sympathy vote

5. Because of HR cheap marketing technique created HATE wave (people hate HR so much that they do not want HR to win.)--> HR hate vote gone to deboo

6. HR partiality to his own contestant ---> loose vote from ujjaini and paresh fans, gone in favour of debo

7. debo try more diffrent kind of singer song then vinit ---> debo gain votes on varsatiity

Vinit came so far , reach to final because
-------------------------------------------------------
1. his mentor(HR) use all marketing technique to promote him. --->gain vote from people who get easily carried away by this technique

2. vinit very cute, his physical appreance ---> brought some vote

3. His selection of song (all very popular song) ---> gain votes on song

4. vinit sing song of only sonu nigam and rafi ---> people started considering him mimic --> loose vote on versatility

both the singers got very few percentage of vote on purely singing talent.

in a macro-sense, i think it's a combo of all three- talent, marketing and luck. within marketing, u have strategy and customers.

Debo- talent (?), he had the customer base (at least a certain dedicated segment), strategy came into play at some point; helped by the marketing stumbles of the opponents which is luck;

Nihira seems to have the talent, but suffered on acct of the other two. If ID had strongly believed in Debo and Debo wld have been knocked out earlier, then Nihira wld have benefitted from what happened instead for Debo. that's luck.

Vinit- talent (again subject to interpretation), lots of marketing (some good, some bad), penetrated teen market early on through clever/ instinctive mkting which wld have seen him through to finals no matter what subsequent strategy was;

i dont think anyone established a clear mkting plan from the outset- seems to me to be a REACTIVE sequence of buffoon-like tactics they followed based on recent events and one-upmanship. for HR perhaps there was some competence- after all he has had professional success in his career marketing to teens.

👏 FANTASTIC SOULSOUPJI!!!!!!!! couldn't have said it better myself....

Soulsoup: very nice article, you had related marketing with SRGMP very nicely.

HR lost the final because of changing his stand consistently from the beginning to till end. He started with Topi, then love story, then alliance with AS to save Himani and proving Nhira's exit valid, then Assam's doctrine and in the end he forgot Love story and topi completely and started talking about singing. But public are very smart. In India one person can easily change the decision of 10 other because we believe more in other than self.
On the other hand ID and Debo stuck with their stratigies they had taken in the beginning and they added some strategy but did not drop any.
I just tried to add my opinion, not in response of anybody's comments.
This topic of soulsoup is the result of nice indepth analysis.

Originally posted by: adwarakanath

Saregamaji, no, when Nihi reaches Latadi's age, she can't overtake her. No one can overtake the Sakshat roop of Maa Saraswati. Just ain't possible. For starters, are those kind of songs made today?

Surpremiji, yeh coolguy2 ka mystery bataiye zara? 😕

Toofan Mail hai - boss itna hee bataonga abhi, Abhi. Read his postings and it so easy to tell... "you cannot advise her; you cannot make her a product; you cannot market her,etc."

Arey aapun tho ek hee cheez boley isko - HAIL HITLER !!!! Abhi aur kuch bola tho lafdey main padh jaaonga. But watch this guy is all i have to say. HR ki Maa ki Kasam yeh bahut hee cheez hai ..............😉

Originally posted by: fm_qazi

Soulsoup: very nice article, you had related marketing with SRGMP very nicely.

HR lost the final because of changing his stand consistently from the beginning to till end. He started with Topi, then love story, then alliance with AS to save Himani and proving Nhira's exit valid, then Assam's doctrine and in the end he forgot Love story and topi completely and started talking about singing. But public are very smart. In India one person can easily change the decision of 10 other because we believe more in other than self.
On the other hand ID and Debo stuck with their stratigies they had taken in the beginning and they added some strategy but did not drop any.
I just tried to add my opinion, not in response of anybody's comments.
This topic of soulsoup is the result of nice indepth analysis.

👏👏

yes from the very beginning HR stood out as a marketeer than a composer or a mentor. His music too speaks for this. He is commercialisation personified.He was very objective and oriented amongst all the lot. Hence his candidate reached finals.

Qaziji....one sentence is superb...we believe more in others than ourselves.👍🏼. But I feel he finally lost bcz Indians back underdogs and he claimed Debo to be one. ID capitalised on this aspect of nainsaafi.As for HR hats off to his focus. He never lost it, he may have changed means, but he did bring Vinit upto finals and if AS and ID would have palyed it up either , woh toh final le jate the.😉