When there was concert in Essal World, Despite of being one of the winners, he did not perform. he knows that by doing stuff like this, he wil be known and famous - more votes - more chances of winning. So afr every concert, hema performed in like uh. Let me put it this way. He performs in 1 out of every 7 concerts. Still, he came to the top three. He is the true winner. Even by internet voting from outside of inida - he would've been in the final 2.
This is another theory.