Colors launched its two new fictions last night and it was Sanaya Irani's Rangrasiya', which took the initial lead.
According to exclusive data obtained by BizAsia, Rangrasiya' was watched by 8,900 viewers at 21:30 - peaking at 18,800 viewers. The second new launch was Preetika Arora's debut show BeInteha' at 21:00, which pulled in 4,100 viewers. The numbers are no way near to what its predecessor show Bigg Boss 7 was getting before it ended over the weekend. The 21:00 - 22:00 was regularly attracting over 80,000 viewers before it concluded with around 110,000 viewers on Saturday night.
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