I am going to support this argument by quoting (in red) the synopsis from ZEE and commenting on them (in black).
Please do read and comment as this issue has been bothering everyone and I thought that we should analysis this together in order to clarify some things.
"The show begins at the point where Zoya runs away from a marriage that was being forced on her and a twist of fate makes her get married to Ayaan instead."
Okay, the first part is true, she runs away from the marriage because she is completely against marrying without love. I don't understand why CVS would get her married to Ayaan after she ran away from her own wedding due to her high respect for the institution of marriage. That would be totally out of character and would not make any sense that a very traditional yet progressive girl like Zoya who is extremely courageous and fights against Akram and faces the consequences of running away from her wedding would end up marrying Ayaan, a person she does not care about and most certainly cannot see as her life partner, since according to how the story has shaped up, she have feelings for Asad and cares about him, and is there for him whenever he needs her.
"Zoya enters the traditional, orthodox home of Ayaan'just the kind of family she distrusts and questions. She is a total misfit in the conservative home that is run by the super orthodox doyen of the family. And as is to be expected it leads to immediate disaster. A lot of squabbles ensue, especially between Ayaan and Zoya' and neither realize when they end up falling in love."
As per the current story, Zoya is in search for her father (who is Ghaffur Siddique), I don't think that Zoya would go to such an extreme degree to marry Ayaan in order to be able to be able to live with her father. Also, Razia would never allow that, if this really happens then the strong character of Razia is diminished and contradicted completely, Razia is a very strong and powerful character and it would be senseless if she lets this happen. Not to mention why Zoya in her right mind would degrade herself and marry Ayaan for any reason nut love. And that is the problem she cannot fall for Ayaan as she is falling for Asad. If she falls for two brothers simultaneously, I think CVs should shut down the show as I would rather see KSG and Surbhi in another show with some logic.
"In the meanwhile, Asad is engaged to a very traditional conservative girl. Asad though not quite in love with her, respects her immensely for her devout ways and is beginning to see a life with her. However, like fate usually does, things take a turn. Ayaan's temporary marriage to Zoya gets dissolved and Zoya finds out that Ayaan was responsible for it."
See, this is the part that is giving me headache, the first part is fairly okay with Asad and Tanvir as the story seems to heading towards an engagement between Jammy (Asad) and Tanu but the second part why would Ayaan be responsible for a his marriage with Zoya? Now that he knows that Humaira (his best friend) loves him immensely and wholeheartedly. Why would he hurt Humaira that way and at the same time lure zoya into a loveless marriage? That would be out of character on Ayaan's part as he seems to be this fun loving guy but he does not play with peoples emotions that way, marriage is not a joke for him regardless how careless he can be at times.
"And here, Asad finds out that his pious to be bride is a complete liar and was taking him for a ride all along. And now begins the next chapter of the story'. with Ayaan wanting to win back Zoya with whom he has totally fallen in love with and Asad vowing to never ever love again."
Again, the first part seems to go fine with the current storyline as Asad will soon find out the real face of Tanu, and will learn the lesson of his life. But it would not make any sense why Ayaan would get married to Zoya in the first place and then seek the help of Asad to get Zoya back. This entire scenario does not make any sense to me, as Asad and Zoya have feelings for each other, would Asad be able to see Zoya married to his own brother and then perhaps even marry zoya (since Zoya and Ayaan cannot marry again until she have been married to someone else, according the Islamic rules and it should be khula or Halala depending on the story then, that is where Asad comes in the picture then according to the synopsis). But Asad is already involved in Zoya's life; they know each other and their past very well. Even if Zoya want to access Siddique's house she can take the help of Asad rather than marrying without love.
"Ayaan realizes that the only way he can win back Zoya is with the help of Asad. But Asad hates women and more so women like Zoya. So what will unfold now between the two brothers and Zoya?"
Asad has breached that path of hating Zoya and her kind of girls, as he is slowly gaining respect for her and learning to know how deep rooted she is to her traditions though she is progressive and modern. Asad does not hate women, he have deep respect for Tanvir, his mom, sister and step sisters even for a woman like Razia (remember the scene when Razia called Dilshad "bazaro aurat" how Asad handled that situation wisely and respectfully. This whole scenario would again not make any sense.
So on the whole, Cvs have lost their initial storty, perhaps because the character of Ayaan enacted by Rishabh is not strong enough to cope with Zoya's character.
They story so far is unique and fresh and I hop that CVs don't make things complicated by this (temporary) marriage track between Ayaan and Zoya. Also since Humaira is Zoya's half-sister, it would be even more sickening if both of the sisters would marry Ayaan at some point and both of the brother would be married to Zoya at some point. This whole scenario does not appeal to me as viewer regardless of religion. Yes, I am Muslim myself and I have seen brother marrying the same woman but only when one brother have died not otherwise, and in those cases where halala and khula have been performed, it has always been with someone else, but NEVER have a brother been involved. It is just distasteful and it would ruin the relationship of two brothers and two sisters also. I really hope that CVs are not that senseless or ill-advised to go on with their initial story.
And yes, Triangles are a part of each and very show and that is an alternative when a story has run its course and even then brothers should not be involved, even in real life it ruins relationships.
I think that Humaira and Ayaan are really cute together and are always there for each other and I think that Ayaan does love Humaira but he cannot seem to look at her more that friend, he might realize this if he is on his way to lose Humiara.
And if CVS really, really desperately want a khula or Halala track then please introduce a new character, someone who is not Asad's brother, a ne entry that can actually match up to Zoya's powerful acting.
Ayaan and Zoya are funny together and I cannot see any chemistry between them on a romantic level.
Please cvs this is a sincere request, please shelve the Ayaan and Zoya track completely as they are better in comedy and can provide some light hearted moments for the audience as bhabi and devar.