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I think this is the new channel Zee is launching.
Zee TV unveils Anmol offer for daily soap lovers
Close on the heels of announcing the launch of a new movie channel, &pictures, Zee TV network is launching another general entertainment channel, Zee Anmol. The channel is being launched with the tagline: Dil ko chu jaye.
Zee Anmol will showcase some of the popular shows on the Zee TV network channels, including Jhansi Ki Rani.
With 100 per cent FDI now allowed in entertainment channels as well as with two phases of digitisation process already in place, relatively new channels such as Colors, Life OK and Movies OK as well as well established channels have got a boost.
Zee Anmol will be in the fray for eyeballs along with strong competitors such as Star Plus, Life OK and Sony, among others.
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