TRPs Postponed Again

While the broadcast industry and advertisers were awaiting the TAM data after 9 weeks, in a late night decision yesterday, TAM Media Research has decided to defer the release of data for a few days more. In a written statement released to media, TAM Media Research said, "At the request of I&B Ministry, Govt. of India, and in concurrence with IBF, AAAI & ISA, we are delaying the data release to Thursday/Friday. The reason for doing so is that the Govt. of India has requested us to withhold release of News channels data by two or three days. The industry is meeting with the ministry to take a decision. Thank you for your cooperation."

However, the sources informed BestMediaInfo.com that news channels had sought MIB intervention to postpone the release of data in the wake of election results of Gujarat and Himachal Pradesh on December 20. Poll counting is always a big day for all the news channels to earn maximum ad revenues and hence they did not want any possible ruckus created by the release of TAM data after 9 weeks. On a poll counting day earlier this year, BestMediaInfo.com had reported, "Hindi news channels rake in the moolah on poll counting day".

It may be recalled that in the wake of the impending phase-wise DAS implementation across India, the custodians of TAM Media Research ' advertisers (ISA), media agencies (AAAI) and TV broadcasters (IBF) ' had arrived at a joint consensus on the need to temporarily defer TAM TV viewing data release for All-India market for a period of nine weeks starting Week 41 (October 7, 2012, Sunday) and ending Week 49 (December 8, 2012). This deferred data was to be released today along with data for Week 50 (December 9-15, 2012).

Source: https://www.bestmediainfo.com/2012/12/tam-defers-the-release-of-data-again/

What a waste.. and here I was doing nothing and sitting in front of my comp just to see how we did.

Lol Sheema, same here. 👎🏼 They better release it by Friday and not delay it any longer, otherwise I'm gonna be really mad, and might even send them some angry e-mails.

Count me in.. I'm bearing my mum's rants of can you go take a shower since 2 hours ago.. 😆

Arghh... Now it seems it will release on Friday since Poll results are on Thursday!

Originally posted by: sheema_rajoo

Count me in.. I'm bearing my mum's rants of can you go take a shower since 2 hours ago.. 😆

Lol Sheema! 😆 Go and take a shower! Don't let the delay of the TRPs make you smell for two days. 😛

Are they mad? I was waiting for it from last day being sure something gud will come out but it seems like I wasted my time

Originally posted by: Ubiquitos

Arghh... Now it seems it will release on Friday since Poll results are on Thursday!

As long as they don't delay it any further, I'm willing to wait until Friday. We've waited this long, so two more days won't kill us. But, I'm so curious! 😛

Originally posted by: AarYaLovesLife

Are they mad? I was waiting for it from last day being sure something gud will come out but it seems like I wasted my time

Same here. I was waiting too!

You said it, they're mad. 😛 Don't worry about it, just pretend like they're never going to come out now. I don't trust them anymore, they might delay it for another two years on Friday. 🤢

I was wasting my time waiting for these TRPs😡

Thanks for sharing saffi