Punters have placed bets on it's success and it's not far-off the mark to say that the first quarter report of BBC Worldwide's first-ever foray into Hindi General Entertainment with their fictional show "Ek Boond Ishq" has met projections and is sailing in clear waters.
It's high-end suspense, drama, and performances from all actors involved with some intelligent and inspired writing from the creatives seems to have taken Ek Boond Ishq into one of the top three shows that is aired on Life Ok.
While a major part of the story is yet to unravel, we find some much needed dose of romance adding to online buzz.
We hope Ek Boond Ishq manages to continue building it's numbers, so that BBC Worldwide would continue to be involved in the Hindi GEC space that needs some fresh impetus and innovative programming.
In India, these days it seems to be raining foreign or International production houses what with Fox-Star and others productions managing to fund not only movies, but also television shows and regional programmes too.
Are we seeing a new age of television, where we are going to get more meaty players bringing in more current and crisp storylines?
We declare BBC Worldwide's first steps in Hindi GEC a breath-taking baby step that is sure to leapfrog into a giant footprint on the Indian television firmament.
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