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Kareena Kapoor Khan
That Kareena Kapoor Khan is concerned with the problem of women's safety, is known. She has associated herself with Channel V's 'VithU' app, a Star Network initiative, to highlight that issue. What isn't known, however, is that it is probably the first time an actor has come forward to associate with a brand initiative, that too, free of cost.
This phone app is a brand extension of the channel, developed for users of the Android andiOS mobile platforms, features a 'panic button' that can be used when in distress. Says Kareena, "This app is a clever idea and since most of us use smartphones these days, it can really help prevent untoward incidents."
READ: Kareena Kapoor no longer feels safe in Mumbai!
Says Prem Kamath, GM & EVP of the channel, "Created with the sole intention of aiding women's safety, the app has seen over six lakh downloads already. Also, with the kind of reach and influence that our TV channels have, we believe it is critical for us to create a social impact in every way we can."
This phone app is a brand extension of the channel, developed for users of the Android andiOS mobile platforms, features a 'panic button' that can be used when in distress. Says Kareena, "This app is a clever idea and since most of us use smartphones these days, it can really help prevent untoward incidents."
READ: Kareena Kapoor no longer feels safe in Mumbai!
Says Prem Kamath, GM & EVP of the channel, "Created with the sole intention of aiding women's safety, the app has seen over six lakh downloads already. Also, with the kind of reach and influence that our TV channels have, we believe it is critical for us to create a social impact in every way we can."
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