Earlier this week, US Potter publisher Scholastic announced a multi-million dollar marketing campaign for Deathly Hallows, but Raincoast, the Canadian publisher, has yet to reveal its plans. "It's still a little early for us to be announcing details," said the company's marketing vice president, Jamie Broadhurst.
He continued, "The last time, in 2005, [there were] something in the order of 300 events and parties on the opening weekend across Canada. This time, we're expecting probably about 400-plus."
36