Tough days are ahead for Sandiip

It was a rather sad week for Sony chief creative director Sandiip Sikcand. A rumour that caught on like wild fire said he has been sacked by Sony Television because of poor TRPs and literally no viewership for prime time soaps like Kulvaddhu, Durgesh Nandini, Kaajjal etc. He was apparently hired by Sony with a FAT pay packet but tough targets were set. And Sickand couldn't meet those targets.

Another rumour was about how he has been directed by the Bombay High Court to vacate his house because the house he's presently living in, with his mother, is in the name of his grandmother. His grandmother had approached the court saying she has been physically and mentally tortured by them.

When Sandiip was asked to comment on this, he snapped back, "The media should mind its own business and not interfere in anybody's personal life. They should do something meaningful which will benefit the society." And till now Sandiip loved publicity! Guess he is media savvy as long as only positive things are written about him! (Sampurn)