Originally posted by: blue-ice
I agree with Ranbir...A movie will not do good until its actually loved by the audience...The promotions may help on the first day and first week but that's all...but I do believe that Shahrukh's marketing helped the movie to make that 100 cr so fast and also it got more acceptance in the South.
if we talk about the business, then srk and his business definitely works. he uses his brain, and make money from everything possible😆 related to movie. but yep, the promotions, dont help on BO in a way, as in overall, but on first day..they do matter. Ra1 got a bumper opening too bcz of this only.
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