While the whole nation is rocking-n-rolling on this latest Bollywood number, we take a deeper prod into this whole concept of 'party circuit'. This carousal not just acts as an occasion for merry making but also means strict business. Networking, cajoling the media, announcements, discourses; all this and much more takes place! Also the recent buzz these days is 'free parties', where stars host bashes without shelling dough, and in the event, the venue gets publicity as the do gets covered by media because of the starry presence!

Gaurav Chopraa - Publicity is one of the major objectives of throwing and attending parties, which is a norm nowadays. Also if one attends thousand parties, it becomes necessary to throw one! Talking about the media, I guess it's a case of demand and supply. Media needs events to cover even, if it is not fundamentally important. What new news can you print in five different papers; after all there is a limit! I attend only 75 percent of the parties I am invited for, but it's difficult to say NO. My criteria for giving a nod are a) the host and b) the occasion. As far as networking goes, the younger breed gets to approach the senior stars and also gives us chance to meet people whom we can't because of our busy schedules. For example, Rajev Paul lives a stone throw away from my house, but I meet him only at parties.