Posted:
11.3 million people watched one man
11.3 mn watched one man
Gurbir Singh
Mumbai
KAUN BANEGA Crorepati-3, opening to unparalleled media promotion, kept people hooked in their living rooms. Roads were deserted and evening dates were cancelled to check out how well Shah Rukh Khan performed. The first-day response was huge with 11.3 million people watching the show, confirmed Audience Measurement & Analytics (a-Map), a TV viewership tracker for key cities and towns. As many as 1.6 million people switched on their sets to watch KBC, a-MAP said.
SRK was asked how he thought the show had done. His SMS response was modest: "…am not the best viewer of my own work…hope am able to make people laugh and have a good time apart from the questions…still a long journey ahead…waiting for the frenzy to ebb and then maybe will be gin to enjoy it more on watching …and am happy I am doing it my way…" But viewership data showed the previous season's KBC-2 and the July 2000 KBC-1 performed better on first day comparisons. On August 5, 2005, when KBC opened with Bachchan, STAR Plus got a market share of 34.2 per cent in Mumbai and 33.2 per cent in Delhi. In comparison, SRK's opening gave STAR Plus a channel share of 20 per cent in Mumbai and 14.9 percent in Delhi. But this may not be a fair comparison. "There are many more channels now. Also, viewers were lost because of the conditional access system," an a-MAP spokesperson said.
gurbir.singh@hindustantimes.com
11.3 mn watched one man
Gurbir Singh
Mumbai
KAUN BANEGA Crorepati-3, opening to unparalleled media promotion, kept people hooked in their living rooms. Roads were deserted and evening dates were cancelled to check out how well Shah Rukh Khan performed. The first-day response was huge with 11.3 million people watching the show, confirmed Audience Measurement & Analytics (a-Map), a TV viewership tracker for key cities and towns. As many as 1.6 million people switched on their sets to watch KBC, a-MAP said.
SRK was asked how he thought the show had done. His SMS response was modest: "…am not the best viewer of my own work…hope am able to make people laugh and have a good time apart from the questions…still a long journey ahead…waiting for the frenzy to ebb and then maybe will be gin to enjoy it more on watching …and am happy I am doing it my way…" But viewership data showed the previous season's KBC-2 and the July 2000 KBC-1 performed better on first day comparisons. On August 5, 2005, when KBC opened with Bachchan, STAR Plus got a market share of 34.2 per cent in Mumbai and 33.2 per cent in Delhi. In comparison, SRK's opening gave STAR Plus a channel share of 20 per cent in Mumbai and 14.9 percent in Delhi. But this may not be a fair comparison. "There are many more channels now. Also, viewers were lost because of the conditional access system," an a-MAP spokesperson said.
gurbir.singh@hindustantimes.com
CID
Cricket
