Aaaht week 2 collection chart

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Shruti

@shruti

Alumni

+ 9

Posted: 18 years ago

Launch barometer reports the performance of new launches over their first six episodes. Cumulative reach for a given episode indicates the percentage of people who have seen the program at least once till that episode.

Target Group: 4 years+ , Individuals, C&S homes

New Launches	Date of 1st Episode	Days of Telecast	Viewership Metrics	Episode
1	2	3	4	5	6

Maayka (Zee TV)	15 Jan.'07	Mon - Thu	R%	2.4	2.1	2.3	2.1
Cum reach %	4.6	6.8	8.2	9.8
Ghar Ek Sapanaa (Sahara One)	15 Jan.'07	Mon - Fri	R%	0.5	0.4	0.2	0.4	0.4
Cum reach %	1.0	1.6	2.0	2.6	3.4
Cricket Star Lakhon Mein Ek (DD 1 National)	15 Jan.'07	Mon-Tue	R%	0.1	0.2
Cum reach %	0.4	0.8
Cricket Star Lakhon Mein Ek (DD 1 National)	14 Jan.'07	Sun	R%	0.1
Cum reach %	0.3
How's That! (DD1 National)	7 Jan.'07	Sun	R%	0.1	0.2
Cum reach %	0.4	0.9
Aahat (Sony)	6 Jan.'07	Sat	R%	1.6	1.2
Cum reach %	4.1	6.4
Antakshari The World Cup (Zee TV)	5 Jan.'07	Fri	R%	2.3	1.8	1.7
Cum reach %	4.5	7.3	9.5
Ek Se Badhkar Ek (Star One)	30 Dec.'06	Sat	R%	0.1	0.2	0.2
Cum reach %	1.6	3.5	4.7
Ghost Banaa Dost (Star One)	19 Dec.'06	Tue	R%	0.2	0.2	0.3	0.5	0.2
Cum reach %	0.9	1.7	2.5	3.3	3.8

Target Group: C&S Homes, College Student, SEC ABC

New Launches	Date of 1st Episode	Days of Telecast	Viewership Metrics	Episode
1	2	3	4	5	6

Maayka (Zee TV)	15 Jan.'07	Mon - Thu	R%	1.7	2.3	1.4	2.7
Cum reach %	3.5	6.5	7.5	9.9
Ghar Ek Sapanaa (Sahara One)	15 Jan.'07	Mon - Fri	R%	0.4	0.4	0.4	0.2	0.3
Cum reach %	1.5	2.4	2.8	3.2	3.6
Cricket Star Lakhon Mein Ek (DD 1 National)	15 Jan.'07	Mon-Tue	R%	0.3	0.2
Cum reach %	0.7	1.3
Cricket Star Lakhon Mein Ek (DD 1 National)	14 Jan.'07	Sun	R%	0.3
Cum reach %	0.7
How's That! (DD1 National)	7 Jan.'07	Sun	R%	0.1	0.3
Cum reach %	0.4	0.9
Aahat (Sony)	6 Jan.'07	Sat	R%	1.5	2.2
Cum reach %	5.5	9.7
Antakshari The World Cup (Zee TV)	5 Jan.'07	Fri	R%	3.3	1.4	0.6
Cum reach %	5.2	6.9	8.8
Ek Se Badhkar Ek (Star One)	30 Dec.'06	Sat	R%	0.2	0.1	0.1
Cum reach %	1.5	3.7	4.7
Ghost Banaa Dost (Star One)	19 Dec.'06	Tue	R%	0.2	0.4	0.2	0.3	0.1
Cum reach %	1.5	3.5	3.7	4.3	4.8

Target Group: C&S Homes, CWE, SEC ABC

New Launches	Date of 1st Episode	Days of Telecast	Viewership Metrics	Episode
1	2	3	4	5	6

Maayka (Zee TV)	15 Jan.'07	Mon - Thu	R%	1.3	1.4	1.6	2.3
Cum reach %	3.0	4.9	6.6	8.8
Ghar Ek Sapanaa (Sahara One)	15 Jan.'07	Mon - Fri	R%	0.6	0.4	0.3	0.5	0.5
Cum reach %	1.1	1.9	2.4	3.4	4.2
Cricket Star Lakhon Mein Ek (DD 1 National)	15 Jan.'07	Mon-Tue	R%	0.1	0.2
Cum reach %	0.4	0.9
Cricket Star Lakhon Mein Ek (DD 1 National)	14 Jan.'07	Sun	R%	0.0
Cum reach %	0.2
How's That! (DD1 National)	7 Jan.'07	Sun	R%	0.2	0.2
Cum reach %	0.4	0.9
Aahat (Sony)	6 Jan.'07	Sat	R%	1.6	1.0
Cum reach %	4.5	7.4
Antakshari The World Cup (Zee TV)	5 Jan.'07	Fri	R%	2.4	1.2	1.6
Cum reach %	4.7	6.6	9.6
Ek Se Badhkar Ek (Star One)	30 Dec.'06	Sat	R%	0.2	0.2	0.4
Cum reach %	1.5	3.3	5.0
Ghost Banaa Dost (Star One)	19 Dec.'06	Tue	R%	0.3	0.2	0.3	0.4	0.2
Cum reach %	1.0	1.8	2.5	3.3	3.6

Target Group: C&S Homes, HW, SEC ABC with Children in HH

New Launches	Date of 1st Episode	Days of Telecast	Viewership Metrics	Episode
1	2	3	4	5	6

Maayka (Zee TV)	15 Jan.'07	Mon - Thu	R%	2.0	2.1	2.1	1.8
Cum reach %	4.1	6.7	8.4	10.5
Ghar Ek Sapanaa (Sahara One)	15 Jan.'07	Mon - Fri	R%	0.5	0.3	0.4	0.9	0.4
Cum reach %	0.9	1.1	1.6	3.4	3.6
Cricket Star Lakhon Mein Ek (DD 1 National)	15 Jan.'07	Mon-Tue	R%	0.2	0.0
Cum reach %	0.8	1.0
Cricket Star Lakhon Mein Ek (DD 1 National)	14 Jan.'07	Sun	R%	0.1
Cum reach %	0.2
How's That! (DD1 National)	7 Jan.'07	Sun	R%	0.1	0.2
Cum reach %	0.3	0.8
Aahat (Sony)	6 Jan.'07	Sat	R%	1.7	0.9
Cum reach %	4.8	7.1
Antakshari The World Cup (Zee TV)	5 Jan.'07	Fri	R%	2.4	1.5	1.6
Cum reach %	5.3	7.4	9.8
Ek Se Badhkar Ek (Star One)	30 Dec.'06	Sat	R%	0.3	0.1	0.1
Cum reach %	2.2	3.8	5.2
Ghost Banaa Dost (Star One)	19 Dec.'06	Tue	R%	0.5	0.5	0.1	0.2	0.0
Cum reach %	1.6	2.8	3.0	3.8	4.0

Target Group: C&S Homes, HW, SEC ABC

New Launches	Date of 1st Episode	Days of Telecast	Viewership Metrics	Episode
1	2	3	4	5	6

Maayka (Zee TV)	15 Jan.'07	Mon - Thu	R%	1.9	2.4	2.2	2.3
Cum reach %	4.0	7.0	9.1	11.6
Ghar Ek Sapanaa (Sahara One)	15 Jan.'07	Mon - Fri	R%	0.3	0.4	0.2	0.6	0.7
Cum reach %	0.7	1.4	1.9	3.2	4.2
Cricket Star Lakhon Mein Ek (DD 1 National)	15 Jan.'07	Mon-Tue	R%	0.1	0.1
Cum reach %	0.7	1.2
Cricket Star Lakhon Mein Ek (DD 1 National)	14 Jan.'07	Sun	R%	0.1
Cum reach %	0.3
How's That! (DD1 National)	7 Jan.'07	Sun	R%	0.1	0.2
Cum reach %	0.6	0.9
Aahat (Sony)	6 Jan.'07	Sat	R%	1.4	1.3
Cum reach %	4.1	7.8
Antakshari The World Cup (Zee TV)	5 Jan.'07	Fri	R%	2.8	1.9	1.6
Cum reach %	6.2	8.6	10.9
Ek Se Badhkar Ek (Star One)	30 Dec.'06	Sat	R%	0.3	0.1	0.1
Cum reach %	1.9	3.5	5.4
Ghost Banaa Dost (Star One)	19 Dec.'06	Tue	R%	0.4	0.4	0.2	0.2	0.1
Cum reach %	1.3	2.4	3.0	3.6	4.2