Tiff between advertisers and channels over trp

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bikerider

@bikerider

Inactive

+ 3

Posted: 12 years ago

#11

Originally posted by: DiyaS

The picture is getting more and more murky and bizarre ... the whole problem is whether the TRPS are accurate and actually representative of viewing patterns ... that's what the advertisers want to know before putting in their money...

And also the audience is not a homogenous one ... different types of show appeal to different segments .. so advertisers want to target the right segments too. The niche audience may be smaller, but also may be the one with higher purchasing power ... while the larger segments have less purchasing power, but make up for it by sheer numbers ... it's all very complicated.

Let the channels and advertisers figure this one out ... it's their money and livelihood!!! 😛

well said dia just becuse Gopi bahu and dabh is no 1 trp does not mean all shows to be like ths also afte ipk people want intense lovestory

Sigh ye there should be a balance let the mandatory sponsersip come for trp and non trp slots

As at the end of the day money matters for everybody 😆

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showviewer

@showviewer

Rocker

+ 2

Posted: 12 years ago

#12

Originally posted by: Guinea

True should be a mix and a more accurate way of calculating trp ...

Thank you for sharing the article.

Just following up on what you guys were discussing, maybe the calculation of TRP should also be segmented just like the audience, so there is better understanding of who is watching what, where. It also helps advertisers to do targeted campaigns and sell their products better. These kind of generalized TRP calculations completely ignore the various urban/ rural and socio-economic divides in such a vast country. It is a very simplistic number and is not much of a help to both parties.

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