Hi people!
I found this article about Star India and several other channels cancelling their subscriptions with TAM, the agency that calculates the TRPs in India. I guess this means that all shows on these channels, including PKDHMMPP, will no longer have TRPs from next week onwards, until a new system is put in place. I wonder what this will mean for the shows themselves - perhaps the CVs will now concentrate on the stories of their respective shows without trying to spice up proceedings for the sake of ratings!
Arti
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Star India, Network 18, Multi Screen Media, NDTV & Times Television Network Unsubscribe From TAM.
Joining the league of broadcasters withdrawing TAM subscription are the biggies of the broadcasting industry- Network18 (TV 18 and Viacom18) and Star India. In both cases, top officials from both networks confirmed the move.
Both the broadcasting groups have sent out request letters to TAM to unsubscribe from the service.
The other broadcasters that have pulled out of the ratings include Multi Screen Media, Sri Adhikari Brothers and New Delhi Television (NDTV), Times Television Network.
The Network18 groups owns channels including CNN-IBN, IBN-7, CNBC Awaaz, CNBC-TV18, IBN-Lokmat (JV of Lokmat and TV18), Homeshop18, HistoryTV18 and Viacom18's channels MTV India, Nick, Sonic, Nick Jr, VH1 India and Colors.
Meanwhile, Star India has channels including Star Plus, Star Gold, Star Jalsha, Jalsha Movies, Star Pravah, Star World, Star Movies, Star Utsav, Channel [V], Star Movies Action, Life OK, Movies OK, Star Vijay and Asianet.
The broadcasting networks have been pulling out their subscription from TAM this week, following their unhappiness with the way the ratings agency hasbeen functioning. Tension between the broadcasters and TAM is not new but has generally been confined to niche channels, especially the news broadcasters. This is the first time that large channels, such as the GECs, are part of the protest since they have not complained publicly in the recent past about methodology or sampling inadequacy.
Multi Screen Media was the first to opt out followed by NDTV and Times Television Network and then Shri Adhikari Brothers. Whether or not this walkout has anything to do with TAM's recent inclusion of LC1 markets (towns under a population of one lakh) is not clear.
The Advertising Agencies' Association of India (AAAI) and Indian Society of Advertisers (ISA) have come out in support of TAM and have said that they will continue to use TAM data. But with so many channels dropping out, a compromise will be difficult to engineer.
The alternative industry initiative, the Broadcast Audience Research Council, will take some time to get its act together. How buying and selling for television time will take place until the first quarter of 2014 when BARC rolls out with its data is hard to see. As confrontations go, this is one of the most dramatic ones ever in the television business.
- Press Release.
June 15, 2013
Joining the league of broadcasters withdrawing TAM subscription are the biggies of the broadcasting industry- Network18 (TV 18 and Viacom18) and Star India. In both cases, top officials from both networks confirmed the move.
Both the broadcasting groups have sent out request letters to TAM to unsubscribe from the service.
The other broadcasters that have pulled out of the ratings include Multi Screen Media, Sri Adhikari Brothers and New Delhi Television (NDTV), Times Television Network.
The Network18 groups owns channels including CNN-IBN, IBN-7, CNBC Awaaz, CNBC-TV18, IBN-Lokmat (JV of Lokmat and TV18), Homeshop18, HistoryTV18 and Viacom18's channels MTV India, Nick, Sonic, Nick Jr, VH1 India and Colors.
Meanwhile, Star India has channels including Star Plus, Star Gold, Star Jalsha, Jalsha Movies, Star Pravah, Star World, Star Movies, Star Utsav, Channel [V], Star Movies Action, Life OK, Movies OK, Star Vijay and Asianet.
The broadcasting networks have been pulling out their subscription from TAM this week, following their unhappiness with the way the ratings agency hasbeen functioning. Tension between the broadcasters and TAM is not new but has generally been confined to niche channels, especially the news broadcasters. This is the first time that large channels, such as the GECs, are part of the protest since they have not complained publicly in the recent past about methodology or sampling inadequacy.
Multi Screen Media was the first to opt out followed by NDTV and Times Television Network and then Shri Adhikari Brothers. Whether or not this walkout has anything to do with TAM's recent inclusion of LC1 markets (towns under a population of one lakh) is not clear.
The Advertising Agencies' Association of India (AAAI) and Indian Society of Advertisers (ISA) have come out in support of TAM and have said that they will continue to use TAM data. But with so many channels dropping out, a compromise will be difficult to engineer.
The alternative industry initiative, the Broadcast Audience Research Council, will take some time to get its act together. How buying and selling for television time will take place until the first quarter of 2014 when BARC rolls out with its data is hard to see. As confrontations go, this is one of the most dramatic ones ever in the television business.
- Press Release.
June 15, 2013
Fan Fictions
Kabhi Neem Neem Kabhi Shahad Shahad
