srk's 1st KBC promo airs today

Tonight KBC 3 unveils its first full-length promo with the brand new 'Kuchh Sawaal Zindagi Badal Saktey Hain tagline. The clip is a little over two minutes long, and it starts off with a voiceover that introduces an inquisitive kid asking questions to people around him. Playing the part is four-year-old Shrey Bawa who grows up to become Shahrukh Khan.

This promo is completely different from the Umeed Se Dugna campaign of the last season, the promo is clearly aimed at the youth and it has a more massy appeal. A source from Star says, "We wanted to wash off any pre conceived notions the audience would have about the new season. That's why the promo looks totally fresh and plays around the idea of some questions changing lives forever."

Instant hit

Shrey who plays the young Shah Rukh is sure to become an instant hit. Shrey has an uncanny similarity to Khan's son Aryan, and his floppy hair and mischievous grin works superbly for the promo. Sources worked on the project reveal how Khan was floored with the kid's antics. "The first day Shrey walked on the set introducing his parents and then himself to Shah Rukh. He wasn't a bit shy or intimidated by SRK's presence."
Airing tonight at 9 pm on the Star network, here's a first dekko at the KBC3 promo….