Posted:
| 'Vivah' continues to grow |
| By Taran Adarsh, December 16, 2006 - 04:17 IST |
| Rajshri's strategy of releasing VIVAH with minimal prints in the initial week and increasing the number of prints gradually has worked in a big way. Released with 211 prints on 10th November, the film is currently being screened in almost 300 screens at the beginning of its sixth week, which is a rarity. Here's the exact breakdown:- Week 1: 211 prints Week 2: 12 more prints added Week 3: 3 more prints added [opposition: 'Dhoom 2'] Week 4: 28 more prints added Week 5: 7 more prints added [opposition: 'Baabul'] Week 6: 5 more prints [opposition: 'Kabul Express'] In all, 266 prints of VIVAH are in circulation this week. In addition to the number of prints mentioned above, the film has been opened this Friday with 22 digital prints. |
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